CHAPEL HILL, N.C. (AP) _ Natrone Means and Randy Jordan ran for three touchdowns apiece and Eric Blount returned two kicks for TDs Saturday in North Carolina's 59-36 victory over William & Mary.

North Carolina (3-1) controlled every facet of the game. Quarterbacks Chuckie Burnette, Todd Burnett and Mike Thomas completed all 11 of their passes, Jordan ran for 153 yards and Blount matched a feat not accomplished by a Tar Heel since Charlie ''Choo Choo'' Justice in 1946.

William & Mary (2-3) had 397 yards passing, 324 by quarterback Chris Hakel, but the Tribe was overpowered by North Carolina's ability to score quickly time after time.

North Carolina used an explosive second quarter to take a 31-13 halftime lead and started quickly after intermission. Doxie Jordan picked off a Hakel pass to put the Tar Heels on the Tribe 21 and Means scored on a 7-yard run four plays later for a 38-13 edge.

The Tar Heels moved 46 yards in five plays on their next drive, with Randy Jordan scoring from the 1 to make it 45-13.

The second quarter was magic for the Tar Heels. The first play was a 23- yard touchdown run by Randy Jordan that completed an 80-yard drive and put North Carolina up 14-7.

The Tar Heels stiffened defensively to force the first punt of the game, which Blount returned 76 yards for a score to make it 21-7 with 11:49 to go before halftime.

The Tribe methodically worked down the field to set up Chris Dawson's 22- yard field goal and pull to 21-10 at the 6:02 mark. But that meant kicking off to Blount again.

This time, he lowered his head and followed a solid line of blockers for 20 yards before cutting down the sideline for a 93-yard touchdown that put North Carolina up 28-10 with 5:34 left before intermission.

William & Mary used several short passes to get Dawson in range again, this time for a 26-yard field goal to make it 28-13.