DUBLIN--(BUSINESS WIRE)--Aug 31, 2018--The "Global Poultry Health Market Size, Market Share, Application Analysis, Regional Outlook, Growth Trends, Key Players, Competitive Strategies and Forecasts, 2018 To 2026" report has been added to ResearchAndMarkets.com's offering.

The global poultry health market was valued at US$ 6,152.1 Mn in 2017 and expected to reach US$ 11,506.3 Mn by 2026, expanding at a CAGR of 7.1% from 2018 to 2026.

Over the past few years, the concept of maintaining optimum health of the flock, rearing antibiotic free and organically fed birds has been gaining importance. Consumption of leaner white meat as against meat from cattle has been a prominent pattern that is being consistently witnessed in the market. Changing lifestyle and food habits of consumers and growing demand for protein rich diet solutions have also fueled the urge to rear healthy flock and thereby drive the poultry health market. Such trends have led to growing consumption of feed additives, parasiticides, and vaccines in poultry farming.

Increasing adoption of preventive measures in poultry health has also facilitated new avenues for advanced diagnostic methods such as laboratory based genetic testing and the latest imaging technologies. Increasing consumer concerns over food safety, and growing preference for animal protein foods have also led to escalated demand for feed additives, parasiticides and anti-infectives.

High costs of poultry feeds and frequent catastrophic disease outbreaks have recently affected poultry production. This has therefore urged poultry farmers to adopt preventive measures to avoid such events and thereby avail prevention from financial loss. Hence, high demand for vaccines is an obvious consequence of the prevailing market trends.

The overall poultry health market is highly fragmented, with the presence of several multinational and local players. Rapid penetration of international players in emerging markets of Latin America and Asia Pacific, introducing their products at competitive prices has further intensified the market competition. The market incumbents are further expected to enhance their hold in the market through intensive expansion of product portfolio and penetration in agrarian economies. The market players are also anticipated to enhance their competence in research and development with the intention to introduce technologically advanced solutions at reduced prices.

Key Market Movements

Growing meat consumption worldwide to further increase the demand for poultry foods Increase in the number of diseases and epidemic outbreaks in poultry flocks Technological advancement in vaccine production technologies and genetic testing methods making diagnosis and treatments affordable and convenient Advent of DNA vaccines Potential of advanced diagnostic imaging techniques in poultry farming

Companies Mentioned

Bayer AG (Bayer Animal Healthcare) Bimeda, Inc. Boehringer Ingelheim Animal Health Ceva Animal Health, Inc. Eli Lilly and Company (Elanco Animal Health) Merck & Company, Inc. Sanofi SA (Merial Animal Health) Virbac SA Vetoquinol SA Zoetis, Inc. AffiniTech, Ltd. BioChek Smart Veterinary Diagnostics BioinGentech Biotechnology Company Bioneer Corporation IDvet IDEXX Laboratories, Inc. MEGACOR Diagnostik GmbH QIAGEN

For more information about this report visit https://www.researchandmarkets.com/research/89hc5v/global_poultry?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180831005111/en/

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SOURCE: Research and Markets

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PUB: 08/31/2018 06:17 AM/DISC: 08/31/2018 06:17 AM