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St. Louis Post-Dispatch to Boost Newsstand Prices by 25 Cents

April 3, 1991

ST. LOUIS (AP) _ The St. Louis Post-Dispatch said Wednesday rising costs and declining advertising revenue have forced it to raise newsstand prices for its daily and Sunday editions.

Effective April 15, prices for the newspaper will increase by 25 cents to 50 cents for daily papers and $1.25 for Sunday papers.

The increases apply only to vending machines or at newsstands, said Nicholas Penniman IV, the newspaper’s publisher and a senior vice president of its parent company, the Pulitzer Publishing Co.

Rates for home subscriptions will remain the same.

The announcement marked the Post-Dispatch’s first weekday increase since 1982.

The paper cited increased production costs and a drop in advertising revenue for the price hike. Penniman said advertisers have reduced the amount of space they have bought because of the recession.

Other newspapers recently raising their weekday prices to 50 cents have included the Kansas City Star and the Boston Globe.

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