Nisbet, a small-business owner himself, has already applied that mantra to his four Valvo-line Express Cares across the Tri-State — even spelling out his mission on the shops* marquee signs.
The response was sudden and palpable, leading to new business as a few glowing five-star online reviews for his efforts. Even from a strictly business point of view, applying compassion just made sense.
“This just happens to be the market of dementia,” he explained. “And what they’ll find out if businesses embrace this, it’s not just the caregiver impacted by their efforts, but all of a sudden there are 20 or 30 people, or a church, behind them that find out they helped them like that.”
Creating dementia awareness among local businesses is similar to other initiatives pursued by the Chamber of Commerce recently. In December, the Chamber teamed with Marshall University and Marquee Cinemas to present an autism-sensitive screening of “The Grinch” for the Christmas season.
“People with dementia still need our products and services,” said Bill Bissett, Chamber president and CEO. “I think this is an opportunity to demystify this issue and better inform our business community of how to better cater to these folks dealing with these kinds of issues, as well as their caregivers.”
For more information on Dementia Friendly Huntington, visit the group’s Facebook page or call Nisbet at 859-509-2367.