FORTUNE Selects Placements.io As Key Component of New AdTech Stack
SEATTLE and NEW YORK, March 26, 2019 (GLOBE NEWSWIRE) -- Placements.io, the revenue management system for publishers, today announced that newly independent publisher FORTUNE, is the most recent company to select Placements as their Revenue Management Platform partner. FORTUNE recently left Meredith, and is building a new advertising technology stack to create an advanced advertising operation that will position the company for dramatic growth. FORTUNE’s new approach to the market, and their ability to start with a fresh technology strategy fits well with Placement.io, which offers the newest ad management platform on the market. Their customer collaboration forum ioLab, and frequent release structure, help customers improve user experience and elevate businesses performance.
“FORTUNE has been granted the opportunity to reinvent our business, and partnering with a progressive company like Placements.io positions us for success,” said Michael Schneider, Chief Revenue Officer at Fortune. “Their next-generation platform, integrations approach as well as the number of meaningful enhancements and releases they provide, builds confidence for our future.”
In addition to a platform built for today’s multichannel advertising market, Placements.io prioritizes client growth with an “integration as a service” approach. The company offers deep integrations with Salesforce, NetSuite, Google Ad Manager and a number of additional premium technologies, which was an important determining factor for FORTUNE. The company also developed a proprietary migration automation tool, which provides scaled on-boarding process that allows publishers to quickly realize the benefits of the new platform with little to no downtime as they switch. These factors have enabled the company to sign on more than 30 brands that have left competitive platforms in the past six months.
“FORTUNE has been a premium publisher for over 90 years, and we are proud to have earned their partnership,” said Edwin Fu, CEO at Placements.io. “As they embark on their new path to grow as an independent organization, Placements looks forward to being by their side and supporting their business with innovative technology and top tier service.”
Placements.io is changing the way digital media companies manage their advertising businesses. Placements powers multi-platform ad sales and operations for publishers and e-commerce customers with an industry-leading revenue management SaaS offering. In an increasingly fragmented ad tech landscape, Placements.io creates a connected ecosystem for its customers that helps companies to scale quickly and profitably.
Everyday, companies such as CarGurus.com, Newscorp, Skyscanner, UnderArmour Connected Fitness, and Zillow Group trust Placements.io to manage over a billion dollars of revenue annually.
Founded in 2014, Placements.io is based in Seattle, WA with offices in New York City, NY.
FORTUNE is a global leader in business journalism, insight, and networking. It has a combined audience of more than 20 million readers in print and online, and holds a global series of live events that gather top business leader to share ideas and best practices. It is dedicated to making business better, showcasing new ideas and innovative strategies that will accelerate business success, and encouraging business leaders to focus on improving their positive impact on society. Its iconic lists are the global benchmarks of business success, including the FORTUNE 500, Global 500, the 100 Best Companies to Work For, World’s Most Admired Companies, 40 Under 40, 100 Fastest-Growing Companies, the Change the World List and the Future 50. FORTUNE’s live events set the standard for executive networking, and include FORTUNE Most Powerful Women, FORTUNE Brainstorm Tech, FORTUNE Brainstorm Health, the FORTUNE Global Forum and the FORTUNE CEO Initiative. FORTUNE publishes English-language editions in Europe and Asia, and local-language editions in China, Turkey, South Korea, India, Mexico, Italy and Greece.
FORTUNE Media Group was part of the TIME family of media for 88 years. In December 2018, it spun out of the Meredith Corporation. It is owned by Thai businessman Chatchaval Jiaravanon. www.fortune.com