Rust-Oleum launches Varathane Classic interior wood care products exclusively at The Home Depot
VERNON HILLS, Ill.--(BUSINESS WIRE)--May 17, 2018--Rust-Oleum and The Home Depot today announced an expanded partnership of the Varathane brand that now includes the Varathane Classic assortment of interior wood stains, polyurethanes, spar varnish, wood putty, stain markers, fill sticks, as well as a full line of WATCO lacquers.
Varathane, a Rust-Oleum brand, has been a wood care category leader for 60 years. With trusted quality since 1958 and a history of innovation, Varathane stains and polyurethane topcoats are valued for their fast dry times, greater coverage, on-trend colors and ease of use.
“We’re excited and honored to partner with the largest home improvement retailer in the nation,” said Bill Spaulding, president of Rust-Oleum North America. “We’re also pleased that our Varathane brands, trusted by fine furniture makers, professional contractors and DIYers, are now available at all Home Depot stores.”
The Varathane Classic and Varathane Premium product launches will be supported by a robust national marketing campaign, including TV commercials, print advertising, social media marketing and experiential events.
The national expansion of Varathane’s wood care products at The Home Depot further strengthens the two companies’ long-term business relationship. Rust-Oleum, the #1 brand in spray paint, has been partnering with The Home Depot for decades with brands such as Stops Rust, Universal, Painter’s Touch, RockSolid, EPOXYSHIELD, Zinsser, WATCO, Parks, Krud Kutter, Jomax, and Ready Patch.
For nearly a century, Rust-Oleum has been the global leader in manufacturing innovative coatings that empower do-it-yourselfers and professionals alike across categories including small project paints, cleaners, primers, automotive, industrial, high performance coatings and wood care. Its wide breadth of brands and products include such trusted names as Rust-Oleum, Stops Rust®, Painter’s Touch®, Krud Kutter®, Universal®, EpoxyShield®, RockSolid® Varathane®, Zinsser®, MultiSpec®, Testors®, Modern Masters®, and Watco®. Visit rustoleum.com for more information. Follow Rust-Oleum on LinkedIn, Pinterest, Facebook, Twitter and Instagram.
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KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS
INDUSTRY KEYWORD: DEPARTMENT STORES HOME GOODS INTERIOR DESIGN LANDSCAPE RETAIL COMMUNICATIONS ADVERTISING MARKETING CONSTRUCTION & PROPERTY RESIDENTIAL BUILDING & REAL ESTATE
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PUB: 05/17/2018 10:30 AM/DISC: 05/17/2018 10:30 AM