ZAGG Inc Acquires BRAVEN Audio, Category Creator of Premium, Rugged Bluetooth Audio
SALT LAKE CITY, July 31, 2018 (GLOBE NEWSWIRE) -- ZAGG Inc (NASDAQ:ZAGG) and BRAVEN Audio (“BRAVEN”) today announced the acquisition of BRAVEN from Incipio Group (“Incipio”). ZAGG is a global leader in accessories and technologies that empower mobile lifestyles through its award-winning product portfolio that includes screen protection, power management, mobile keyboards, and personal audio. As creators and innovators of the rugged Bluetooth® audio category, BRAVEN combines unparalleled design with cutting-edge technology to produce premium Bluetooth audio solutions for the outdoor adventurer and modern audio enthusiast.
The BRAVEN acquisition enables ZAGG to extend its leadership position in accessories that empower mobile lifestyles by leveraging the company’s focus and prowess in product, brand, distribution, and operational excellence. BRAVEN provides ZAGG an award-winning product and intellectual property portfolio, a world-class engineering team, and a strong brand in adjacent categories designed for outdoor, active, and premium audio consumers. ZAGG will leverage its broad retail presence, global distribution channels, and supply chain to drive increased sales and profitability for BRAVEN.
“As a leading mobile lifestyle company, today’s announcement marks an important milestone for our company,” said Chris Ahern, CEO of ZAGG. “BRAVEN is a category creator and leader in technology, and expands our house of brands into new segments of the large and growing audio category while leveraging our global distribution to rapidly scale the company. Together, we look forward to continuing the BRAVEN brand heritage of developing intelligently designed products with cutting-edge innovation and craftsmanship that will thrill even the most demanding outdoor adventurers and audio enthusiasts.”
As part of the transaction, ZAGG will acquire all intellectual property rights and product development capabilities, including engineering and product design teams, further demonstrating ZAGG’s commitment to product innovation and brand preference.
Durham Jones & Pinegar acted as legal counsel to ZAGG in the transaction. D.A. Davidson acted as financial advisor and Latham & Watkins LLP acted as legal counsel to Incipio in the transaction.
About ZAGG IncZAGG Inc (NASDAQ:ZAGG) is a global leader in accessories and technologies that empower mobile lifestyles. The Company has an award-winning product portfolio that includes screen protection, power management solutions, mobile keyboards, and personal audio sold under the InvisibleShield®, mophie®, ZAGG®, BRAVEN®, and IFROGZ® brands. ZAGG Inc has operations in the United States, Ireland, and China. For more information, please visit the company’s websites at www.zagg.com, www.mophie.com, and www.braven.com.
About BRAVENBRAVEN combines unparalleled style with cutting-edge technology to produce premium Bluetooth speakers for the outdoor adventurer and modern audiophile. Founded in 2011, BRAVEN’s focus on audio quality, ease of use and superior features has quickly transformed the brand into one of the fastest growing wireless audio brands in the industry. For more information about BRAVEN, please visit www.braven.com/ or connect on Facebook at facebook.com/bravenproducts and Instagram @bravenproducts.
The Bluetooth® word mark and logos are registered trademarks owned by Bluetooth SIG, Inc. and any use of such marks is under license. Other trademarks and trade names are those of their respective owners.
ZAGG IncJeff DuBois801-506-7336 jeff.dubois@ZAGG.com