Mercedes Plans to Sell Subcompact ‘City Car’ in U.S. Later This Decade
DETROIT (AP) _ Mercedes-Benz plans to sell up to 10,000 subcompact ″city cars″ a year in the United States starting later this decade, the company’s top U.S. executive said Friday.
Michael Bassermann, president of Mercedes-Benz of North America Inc., also said the company’s goal is to build its U.S. sales to 100,000 vehicles a year.
Mercedes sales will exceed 70,000 here this year, Bassermann said.
″We’re starting a new product offensive,″ he told automotive reporters in Detroit.
The German automaker will begin building sport-utility vehicles in 1997 at a new plant under construction in Vance, Ala.
Mercedes’ U.S. sales peaked in 1986 at about 99,000, before the Japanese carmakers entered the luxury market and the United States began adding a tax bite to high-priced cars. Last year’s sales were about 61,900, and the total hasn’t been above 70,000 since 1990.
The city car, known as the A-93, was introduced as a concept car in the summer of 1993, and Mercedes said at the time it would start building them in 1997, producing 200,000 a year for European markets.
The concept car looks like a mini-minivan, with a short hood and engine components under the floor. That configuration could make it easier to produce an electric-powered version of the car.