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MEDIA ALERT: Marketing Evolution to Host Webinar on “The Current State of Marketing Measurement and Optimization” on November 15

November 14, 2018

NEW YORK--(BUSINESS WIRE)--Nov 14, 2018--Join Marketing Evolution, provider of the most powerful marketing measurement and optimization solutions, for a webinar highlighting the current state of marketing measurement and optimization. The session is free to attend and will take place on Thursday, November 15 at 1:00 p.m. ET.

Guest presenter Jim Nail, principal analyst at Forrester Research, along with Marketing Evolution’s Andy Cheong, product solutions strategy and marketing leader, will explore why organizations recognize the need to master consumer data at the person-level, despite disconnected approaches to marketing measurement and optimization, and a rapidly changing market.

As empowered customers develop an expectation of seamless, real-time, and relevant brand experiences across touchpoints, 360-degree customer insights are emerging as crucial to marketing success. Attendees can expect a deep dive into Marketing Evolution and into what marketers need to know before being able to make real-time, person-level decisions.

Join Andy Cheong of Marketing Evolution and guest speaker Jim Nail of Forrester Research for a webinar on Thursday, November 15 at 1:00 p.m. ET as they discuss:

Why in a post-digital world, marketers need timely, accurate, and granular data The data-initiative progress marketers have made so far and the need to make more How person-level data can help launch marketing and business priorities forward Recommendations on how to prepare for the person-level future of marketing data

Participants can register here

About Marketing Evolution Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing return on investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181114005023/en/

CONTACT: InkHouse for Marketing Evolution

Sally Brown

marketingevolution@inkhouse.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY SOFTWARE SOCIAL MEDIA COMMUNICATIONS MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS

SOURCE: Marketing Evolution

Copyright Business Wire 2018.

PUB: 11/14/2018 09:00 AM/DISC: 11/14/2018 09:01 AM

http://www.businesswire.com/news/home/20181114005023/en

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