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Press release content from Globe Newswire. The AP news staff was not involved in its creation.

PUMA Selects Selligent Marketing Cloud to Power Personalized Digital Campaigns

May 8, 2019

MUNICH and SAN JOSE, Calif., May 08, 2019 (GLOBE NEWSWIRE) -- Global B2C marketing automation company, Selligent Marketing Cloud, today announced PUMA, one of the world’s leading sports brands, as a client. PUMA will leverage Selligent Marketing Cloud’s technology to automate its digital marketing campaigns, delivering personalized content to consumers in Europe.

Selligent Marketing Cloud will enable PUMA to provide an enhanced consumer experience by ensuring that every interaction with the brand is unique and always relevant. With customers that span countries and languages, PUMA will use Selligent Marketing Cloud to drive dynamic and live content – whether it’s to integrate local language and product names, or to surface stock levels and relevant offers for a nearby store – all in real-time.

“Our mission has always been to help brands like PUMA maximize their potential and create the best possible experience for customers in every moment,” said John Hernandez, CEO of Selligent Marketing Cloud. “The best experiences are those that are timely and relevant – two things that can only be accomplished by a truly flexible marketing technology platform that can personalize messages and support scale. We’re excited to work with PUMA to transform their digital marketing approach and deepen their legacy as one of the world’s leading sports brands.”

“The Selligent Marketing Cloud team demonstrated a true understanding of our business needs and a passion for working closely together as strategic partners,” said Rasmus Soerensen, eCommerce Manager Europe at PUMA. “Putting Selligent Marketing Cloud’s technology at the heart of our marketing will allow us to bring deeper contextual relevance and personalization to our digital campaigns, while making our day-to-day marketing operations more simple and efficient. We look forward to growing this partnership as we continue to evolve how we communicate with our European customers.”

About Selligent Marketing CloudSelligent Marketing Cloud is a sophisticated B2C marketing platform that empowers ambitious relationship marketers to maximize every moment they engage with consumers. With native AI capabilities, a robust data layer, and a powerful omnichannel execution engine, Selligent Marketing Cloud enables marketers to easily target, trigger, and deliver highly personalized messaging across all critical channels.

More than 700 global brands in retail, travel, automotive, publishing, and financial services trust Selligent Marketing Cloud to help deliver their marketing programs. With 10 offices across the United States and Europe and more than 50 partners, Selligent serves over 30 countries with local, personalized service.

Learn more at www.selligent.com and connect with the team at Twitter, LinkedIn, and our blog.

About PUMAPUMA is one of the world’s leading Sports Brands, designing, developing, selling and marketing footwear, apparel and accessories. For 70 years, PUMA has established a history of making fast product designs for the fastest athletes on the planet.

PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It engages in exciting collaborations with renowned design brands to bring innovative and fast designs to the sports world. The PUMA Group owns the brands PUMA, Cobra Golf and Dobotex. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach/Germany. For more information, please visit https://about.puma.com/.

Media Contact: Sylvie Tongco, Director of Corporate Communications Sylvie.Tongco@selligent.com