New Digital Advocacy Research Shows Connections Between Citizens and Policymakers Up 38% in 2018
WASHINGTON--(BUSINESS WIRE)--May 23, 2019--
Citizens are engaging in issue advocacy and reaching out to their lawmakers more than ever before, according to new research from Phone2Action, a digital advocacy platform that connects citizens to lawmakers.
Released today, Phone2Action’s first State of Advocacy report reviewed anonymized, aggregated data from hundreds of nonprofit organizations, associations, and companies that use the Phone2Action platform, examining how some of the most successful advocacy movements of the past year were able to build momentum, transform passive supporters into engaged advocates, and ultimately change policy on the local, state and federal level.
“By text, email, calls and social media, citizens are actively engaging with their lawmakers at an unprecedented rate, sparking important conversations and fully engaging in the democratic process,” said Jeb Ory, Phone2Action CEO. “Lawmakers want – and need – to hear constituents’ stories and opinions and the more we as an industry can do to increase the efficiency of that communication, the better.”
The report focuses on insights and data points related to how digital tools like Facebook, SMS campaigns and Twitter have impacted issue advocacy in recent years.
Key findings include:
The report also offers actionable takeaways that organizations can easily implement in their own digital advocacy campaigns. For example:
Phone2Action is offering a free webinar that explores its research findings on Thursday, May 23 at 1pm Eastern (register here ). To download a free copy of the State of Advocacy report, visit https://phone2action.com/resource/the-state-of-advocacy.
Phone2Action examined anonymized, aggregated advocacy data from nonprofit organizations, associations, and companies that used the Phone2Action platform in 2018 and a sub-sample of 260 organizations that used the platform over the past three years. The usage data originates from organizations’ activity within the platform, such as creating campaigns, and from advocates taking action through the platform, such as signing a petition or contacting a legislator.
Phone2Action, founded by Ximena Hartsock and Jeb Ory, is a comprehensive digital advocacy and communications platform that directly powers social movements by connecting users to lawmakers via technology. For more information, please visit: www.phone2action.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20190523005759/en/
CONTACT: Media Contact:
KEYWORD: UNITED STATES NORTH AMERICA DISTRICT OF COLUMBIA
INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS INTERNET TELECOMMUNICATIONS PUBLIC POLICY/GOVERNMENT ELECTIONS/CAMPAIGNS OTHER GOVERNMENT MOBILE/WIRELESS PUBLIC POLICY STATE/LOCAL WHITE HOUSE/FEDERAL GOVERNMENT SEARCH ENGINE MARKETING SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA COMMUNICATIONS MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS OTHER COMMUNICATIONS
Copyright Business Wire 2019.
PUB: 05/23/2019 03:16 PM/DISC: 05/23/2019 03:16 PM