Forbes Appoints Jessica Sibley to Newly Created Role of Chief Sales Officer
NEW YORK--(BUSINESS WIRE)--Nov 6, 2018--Forbes today announced the appointment of Jessica Sibley to the newly created role of Chief Sales Officer. In her new role, Jessica will oversee the entire experience for Forbes’ brand marketing partners, inclusive of sales, brand strategy, program services and licensing. The announcement was made by Forbes’ Chief Revenue Officer Mark Howard, who also unveiled an expanded role for Chief Marketing Officer Tom Davis.
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A Forbes veteran, Sibley most recently served as Senior Vice President of Sales, where she directed the creation of unique and engaging campaigns for advertisers across nearly every industry.
Under her leadership, Forbes successfully recently introduced several innovations that have been well-received by the marketplace, including: fluid ad formats; prominent “hero” ads, which appear on Forbes’ premium article pages, and Premium Posts, long-form visual storytelling experiences that bring marketers’ brand messages to life. Sibley also established new opportunities around signature franchises, such as the Forbes 400, and introduced the first-ever title sponsor for the Under 30 Summit in Boston.
“Our trusted brand engages more people than ever before in its history across every platform,” Howard said. “Our sales and marketing organizations are constantly innovating and delivering strong value to existing and new clients, and Sibley has been instrumental in transforming sales into an idea-first organization. Under her leadership, we are creating high-touch campaigns that are unique to every advertiser and which are effective in helping them achieve their overall business goals.”
In announcing Sibley’s new role, Howard also noted other key appointments within the sales team. Sherry Phillips, a Forbes veteran, has been promoted to the position of Senior Vice President of Forbes LIVE, the company’s event and experiential platform with more than two-dozen signature franchises worldwide every year, including the Under 30 Summit, the Women’s Summit and Healthcare Summit. Phillips will work closely with the sales team to create unique and seamless opportunities for advertisers to engage in-person with coveted audiences at Forbes LIVE events. Additionally, Howard announced that Janett Haas and Kyle Vinansky will now oversee West Coast and East Coast/Midwest ad sales, respectively. Phillips, Haas and Vinansky report to Sibley.
In addition to the promotions in Sales, Howard announced that Forbes is re-imagining marketing under the leadership of Tom Davis, who has a proven track record of delivering successful partnerships with brands that deliver results. In addition to his role as CMO, Davis will work with all facets of the Forbes business to identify new opportunities to diversify the company’s revenue base and will focus on full-funnel marketing and lead generation for advertisers. In the coming weeks, under Davis’ leadership, Forbes also will unveil a global, mobile-first product that leverages Forbes’ vast premium video content that celebrates entrepreneurial capitalism.
“These enhancements across our sales, LIVE events and marketing areas will ensure that our powerful branded content programs continue to deliver results at levels that exceed our clients’ expectations,” Howard said.
The new storytelling techniques for marketers dovetail with a number of other Forbes initiatives, including the introduction of “Daily Cover Stories” from the editorial team, which offer in-depth reporting and analysis around key stories, including Dan Alexander’s investigative coverage of President Donald Trump trying and failing to get rich off of the presidency and Parmy Olson’s exclusive and timely story regarding WhatApps co-founder Brian Action’s decision to depart Facebook and leave $850 million on the table.
The new storytelling techniques for Forbes reporters and brand marketers is the result of a new website Forbes introduced in early July.
Last month, Forbes was named by Simmons Research as one of the most-trusted media brands in the country, well ahead of competitors. Through September, the most-recent month for which figures are available, the number of unique visitors to Forbes’ products online and on mobile has increased by 21 percent year over year, according to comScore. For the full 10 months of the year, traffic to Forbes is up 20 percent across all platforms compared to the same period in 2017.
About Forbes Media
The defining voice of entrepreneurial capitalism, Forbes champions success by celebrating those who have made it, and those who aspire to make it. Forbes convenes and curates the most-influential leaders and entrepreneurs who are driving change, transforming business and making a significant impact on the world. The Forbes brand today reaches more than 120 million people worldwide through its trusted journalism, signature LIVE events, custom marketing programs and 40 licensed local editions in 70 countries. Forbes Media’s brand extensions include real estate, education and financial services license agreements. For more information, visit: https://www.forbes.com/forbes-media/.
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SOURCE: Forbes Media
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PUB: 11/06/2018 12:14 PM/DISC: 11/06/2018 12:14 PM