Newly opened Grateful Shed brings food truck atmosphere to the Dells
For Jason Field’s new Grateful Shed in the Dells, nothing is more important than creating a one-of-a-kind atmosphere.
Grateful Shed, now open for business on Wisconsin Dells Parkway in the building that used to house Club Wet, is difficult to summarize. It’s not quite a restaurant, not quite a bar and exactly something in between. There is a central bar in the middle of the building, underneath a reclaimed Greyhound bus, surrounded by several ancillary food trucks. The whole operation fits under one roof, and according to Field, it’s something he finds very exciting.
“The idea of starting a food truck park and a bar kind of — not kind of excited me, really excited me,” Field said, a huge smile on his face as he sits in the massive bus over the bar.
Walk inside Grateful Shed, and the decor is hard to miss. The food trucks are housed in vintage 1960s and 70s-era vehicles, such as Volkswagen Buses. One stand is actually the RV from “National Lampoon’s Christmas Vacation,” something Field takes pride in.
Field knows much of his clientele will come from tourists, many at Mt. Olympus and Noah’s Ark just west of his location of Dells Parkway. So for him, the need to stand out takes precedence above all else.
“I could really get behind something that created and resonated a memory,” Field said. “And once we’ve created that memory, the food sales and the beer and liquor sales will kind of come naturally.”
Thus far, Field’s philosophy has borne fruit. Grateful Shed only opened for business on May 3, but business has been steady.
According to bartender Keenan Kimball, business has been steady thus far. He said the opening went as well as it could have, and that he’s head positive reviews all around.
“[The opening] was awesome, it went really smooth, everything went well,” Kimball said. “I didn’t hear really any negativity, a lot of good comments.”