Smucker Marketing Effort to Coincide with Longmont Plant Opening
The launch of a national marketing campaign for J. M. Smucker Co.’s Uncrustables will coincide with the 2019 opening of a new plant in Longmont where the frozen peanut butter and jelly sandwiches will be made.
Mark Smucker, president of the Ohio-based company, announced that plan — and touted the popularity of Uncrustables — during a Tuesday conference call with investors.
“Construction of our new sandwich facility remains on track for completion” by late 2019, he said. “This facility will double production capacity coinciding with the launch of our first ever national marketing campaign for Uncrustables.”
The $340-million facility is located just over the Weld County line at Colo. 119. Smucker paid $4.65 million for the land, a transaction that closed last year.
At full capacity, the plant could employ as many as 500 people.
“Momentum for the Smucker’s Uncrustables brands remains strong,” with sales up about 30 percent in the first quarter of fiscal year 2019, Smucker said.
It wasn’t all good news announced on Tuesday’s call.
“Some of our established brands underperformed in their traditional categories” in the quarter that ended July 31, Smucker said. “These included Folgers, Jif and Natural Balance.”
Despite the growth in Uncrustables, the company’s domestic retail consumer foods division posted declining sales for the quarter. Those sales were $483.3 million, off 1 percent from the same quarter last year.
“While we recognize there is still much to be done, we are confident in our ability to execute on our roadmap as we proceed down the path of transforming our company to ensure sustainable, long-term growth,” chief financial officer Mark Belgya said.
J. M. Smucker Co.’s stock (NYSE: SJM) dropped 6.64 percent Monday to $108.20.
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