AP NEWS

Chewing Gum: U.S. Market Trends and Opportunities, 2018-2023 - ResearchAndMarkets.com

February 8, 2019

DUBLIN--(BUSINESS WIRE)--Feb 8, 2019--The “Chewing Gum: U.S. Market Trends and Opportunities” report has been added to ResearchAndMarkets.com’s offering.

Chewing Gum: U.S. Market Trends and Opportunities analyzes the challenges, prospects, emerging developments, and consumer demographics influencing this important segment of the U.S. food and beverage industry. The chewing gum market is examined at both the manufacturer and retail level, including:

historical trends, total demand, and total shipments for chewing gum in relation to other key confectionery and snack food markets historical data for and industry projections to 2023 for select market segments retail channel shares a breakout by brand and marketer of gum chewers examined based on age bracket, income bracket, gender, household structure, ethnicity, and geographical location detailed analysis of marketing and new product trends, including illustrations of recent product introductions

Scope & Methodology

The report’s market coverage was obtained from both primary and secondary research including:

firms participating in the industry, and their suppliers and customers Simmons Market Research National Consumer Surveys for 2008 through 2018 government/public agencies national, regional, and international non-governmental organizations trade associations and their publications the business and trade press

Companies Mentioned

Hershey Mars Wrigley Mondelz

Key Topics Covered

CHAPTER 1: EXECUTIVE SUMMARY

DEMAND AND SHIPMENTS Gum Demand Gum Shipments RETAIL DOLLAR SALES Retail Sales of Gum Gum vs. Candy Sales MARKETING AND RETAILING Marketer Competition Marketing Strategies New Product Trends In-Store Purchasing Patterns for Gum vs. Candy Channel Shares Omnichannel: In-Store and Online CONSUMER TRENDS 55% of U.S. Adults Chew Gum Wrigley’s Brands Chewed by 45% of Adult Gum Users

CHAPTER 2: DEMAND AND SHIPMENTS

DEMAND Snack Food Demand Gum Demand SHIPMENTS Snack Food Shipments Gum Shipments RETAIL DOLLAR SALES Retail Sales of Gum at $4 Billion 1% CAGR Projected Through 2023

CHAPTER 3: MARKETING AND RETAILING

MARKET LEADERS Mars Wrigley and Mondelz on Top MARKETING AND NEW PRODUCT TRENDS Overview Corporate Responsibility, Clean Label, and Transparency Selected New Products RETAIL COMPETITION Confectionery Everywhere In-Store Purchasing Patterns for Candy Channel Shares

CHAPTER 4: CONSUMER TRENDS

55% of U.S. Adults Chew Gum 39% of Candy Consumers Purchase Gum at Least Once a Month Marketer and Brand Preference Trends Chewing Gum Flavor Trends Amount of Gum Chewed Gum Brands Chewed the Most

For more information about this report visit https://www.researchandmarkets.com/research/55fb87/chewing_gum_u_s?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190208005232/en/

CONTACT: ResearchAndMarkets.com

Laura Wood, Senior Press Manager

press@researchandmarkets.com

For E.S.T Office Hours Call 1-917-300-0470

For U.S./CAN Toll Free Call 1-800-526-8630

For GMT Office Hours Call +353-1-416-8900

Related Topics:Snacks and Confectionery

KEYWORD: UNITED STATES NORTH AMERICA

INDUSTRY KEYWORD: RETAIL FOOD/BEVERAGE

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 02/08/2019 07:58 AM/DISC: 02/08/2019 07:58 AM

http://www.businesswire.com/news/home/20190208005232/en

AP RADIO
Update hourly