YES Magazine knows the true meaning of love

February 10, 2019

We here at YES Magazine recognize that we can get caught up in the commercialization of Valentine’s Day. The candy, cards, flowers and even jewelry have a certain allure to them. But there’s a bigger picture to be seen. Quite simply, the bigger picture is love and the feelings that come with it.

Valentine’s Day first became associated with romantic love during the 14th century when courtly and chivalrous love was just starting to take off. Years later, Valentine’s Day was turned into something so commercialized that it’s far beyond what the 14th century romantics could’ve ever imagined.

According to the National Retail Federation, over $17 billion was spent last year on gifts for Valentine’s Day, ranging from candy, cards, jewelry, flowers and so on and so forth. But that’s not what the holiday is really meant to be about.

Love doesn’t and shouldn’t stem from gifts, glitz and glamour. Love is all about the thoughts and feelings you get just from being around your significant other.

Take our feature story for example: “Three different looks, three different dates.” Sure — I acted as a model and teamed up with Christy Smith, owner of DressWell Boutique in Bourbonnais, to showcase unique clothes and accessories tailored to fit each date with my boyfriend, Nick.

But behind the scenes of our photo shoot, we were simply having a ball, feeling less pressure and more at home within each other’s company, even though we were being given direction in front of a camera the entire time.

The clothes and accessories may be the glitz and glamour, but the smiles and looks of adoration, appreciation and deep infatuation are not commercialized. Those are real and genuine. That’s the true meaning of love.

From YES Magazine, we’d like to wish everyone a Happy Valentine’s Day, and leave you with this quote from Shakespeare’s “Othello.”

“Excellent wretch! Perdition catch my soul, but I do love thee! and when I love thee not, chaos is come again.”

-YES Magazine Content Supervisor Kiera Allen

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