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Anthem Blue Cross and CareMore Foundations’ Support Creates Opportunities for Society for the Blind Members to Join National Fitness Challenge and Live Actively

December 3, 2018

SACRAMENTO, Calif.--(BUSINESS WIRE)--Dec 3, 2018--Society for the Blind, a Sacramento-based nonprofit serving blind and low vision people in Northern California, has received a grant from Anthem Blue Cross and CareMore Foundations to create opportunities for individuals to participate in the National Fitness Challenge, an initiative founded by the United States Association of Blind Athletes and the parent Foundation of Anthem Blue Cross and CareMore. Society for the Blind is one of 17 organizations across the nation that is participating in the National Fitness Challenge and is using grant funding to offer adaptive yoga classes, walking groups, running clinics and other sports and fitness activities that can help people who are blind or low-vision to maximize healthy lifestyles. These activities will be offered over the course of eight months to help hundreds of youth and adults to increase physical fitness levels and live healthier lives.

“The goal of the National Fitness Challenge is to help people with visual disabilities to live more active lifestyles,” said Shari Roeseler, executive director, Society for the Blind. “The program launched during Blindness Awareness Month in October, and through May 31, 2019, will highlight what people with visual disabilities can do, rather than what they cannot do. We are lucky to live in an age where a person with vision loss can achieve most anything they set their mind to doing, and we are grateful to Anthem Blue Cross Foundation and CareMore Foundation for helping us to empower this year’s participants.”

This year’s challenge integrates technology and social media to inspire participants to set goals, create team environments and encourage leadership. Each participant has been provided with a Fitbit Flex 2 wearable – a universal way to measure activities, calories burned and number of steps taken. Participants also have the opportunity to utilize Fitbit Coach, which is a personalized training app that provides adaptive video workouts and audio coaching. Foundation grant funding is being used to provide Fitbits, fitness and nutritional instruction, performance prizes as well as technical and financial support for all participants.

“Research has consistently shown that individuals who participate in regular physical activity to improve their health have higher energy levels, lower risk of health-related diseases, improved psychological health, and lower rates of depression and anxiety,” said Ricardo Young, CareMore Health Medical Director. “We are proud to support members of the Society for the Blind through our collaboration with the National Fitness Challenge, and to create access to activities supporting healthier individuals and stronger communities.”

More than half of those who are blind or low vision in the United States do not participate in even a limited physical fitness routine, mostly due to barriers to accessible fitness or misconceptions about their abilities. Individuals of all abilities should have equal opportunities to engage in activities that improve health outcomes, so the National Fitness Challenge aims to increase access to fitness and health for blind and low vision people.

“Anthem Blue Cross Foundation is committed to removing barriers and increasing access to critical programs and services that help individuals and communities to lead healthier lives,” said Dr. Barsam Kasravi, Interim Anthem Blue Cross Medicaid Plan President. “We are proud of our Foundation’s ongoing support of people with visual disabilities and are confident that this support will go a long way in helping Californians to improve their overall wellness while enjoying the physical and emotional benefits of exercise and group sports.”

Since 2011, the parent Foundation of Anthem Blue Cross and CareMore has provided $1.3 million in grant funding to U.S. Association of Blind Athletes for the National Fitness Challenge initiative and has impacted thousands of Americans with visual disabilities by partnering with 40 different agencies across the country. To learn more about the National Fitness Challenge, visit www.usaba.org/NationalFitnessChallenge.

ABOUT SOCIETY FOR THE BLIND

For more than 60 years, Society for the Blind has created innovative ways to empower individuals living with low vision or blindness to discover, develop and achieve their full potential. Society for the Blind has grown from a dedicated group of volunteers to a nationally recognized agency and the only comprehensive rehabilitative teaching center that provides services for a 27-county region of northern California. The nonprofit provides low-vision eye care, life and job skills training, mentorship, and access to tools to maintain independence for more than 5,000 youth, adults and seniors experiencing vision loss each year. For more information: SocietyfortheBlind.org.

ABOUT ANTHEM BLUE CROSS FOUNDATION

Through charitable grant making, the Anthem Blue Cross Foundation LLC, an independent licensee of the Blue Cross Association promotes Anthem Blue Cross’s inherent commitment to enhance the health and well-being of individuals and families in communities that the company serves. The Foundation focuses its funding on strategic initiatives that address and provide innovative solutions to healthcare challenges, as well as promoting the Healthy Generations Program, a multi-generational initiative that targets specific disease states and medical conditions. These include: prenatal care in the first trimester, low birth weight babies, cardiac morbidity rates, long term activities that decrease obesity and increase physical activity, diabetes prevalence in adult populations, adult pneumococcal and influenza vaccinations and smoking cessation. The foundation also coordinates the company’s year-round Associate Giving program that provides a 50 percent match of associates’ pledges, as well as its Volunteer Time Off and Dollars for Doers community service programs. ®ANTHEM is a registered trademark of Anthem Insurance Companies, Inc. The Blue Cross names and symbol are registered marks of the Blue Cross Association.

ABOUT CAREMORE FOUNDATION

The CareMore Foundation is the philanthropic arm of CareMore Health, a wholly-owned subsidiary of Anthem, Inc. Together, with local, regional and national organizations, the CareMore Foundation works to enhance the health and well-being of individuals and families in the communities that CareMore serves. CareMore Foundation funding is focused on strategic initiatives working to address and provide innovative solutions for complex health conditions like diabetes, chronic obstructive pulmonary disease, and congestive heart failure, and those promoting prevention and healthy aging. It also supports programs and initiatives addressing social determinants and barriers to quality care. CareMore Foundation also promotes the Healthy Generations Program, a multi-generational initiative with five areas of focus: Healthy Heart, Cancer Prevention, Healthy Maternal Practices, Type 2 Diabetes Prevention and Healthy Active Lifestyle.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181203005523/en/

CONTACT: MEDIA CONTACTS:

Society for the Blind

Kristin Thebaud

530-204-7266

kthebaud@comcast.net

Anthem Blue Cross

Dionisia Malecki

813-399-0364

Dionisia.malecki@anthem.com

CareMore Health

Charla Hawkins

562-480-2130

Charla.hawkins@caremore.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: OTHER CONSUMER EDUCATION TECHNOLOGY HARDWARE INTERNET SOFTWARE HEALTH FITNESS & NUTRITION SMALL BUSINESS GENERAL SPORTS MOBILE/WIRELESS OTHER HEALTH PHILANTHROPY PROFESSIONAL SERVICES INSURANCE OTHER PROFESSIONAL SERVICES TRAINING RESEARCH CONSUMER SPORTS SCIENCE FOUNDATION FUND RAISING MANAGED CARE

SOURCE: Anthem Blue Cross Foundation

Copyright Business Wire 2018.

PUB: 12/03/2018 09:00 AM/DISC: 12/03/2018 09:01 AM

http://www.businesswire.com/news/home/20181203005523/en

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