Pattern89 Expands Senior Leadership Team
INDIANAPOLIS--(BUSINESS WIRE)--Jan 23, 2019--Pattern89, which offers a unique artificial intelligence platform to improve paid social advertising results, announced today that it has kicked off 2019 by expanding its management team with the appointments of two senior executives. Nick Tarant has joined the business as chief revenue officer. Jamie Anderson has joined the organization as director of customer success.
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Nick Tarant, Chief Revenue Officer, Pattern89 (Photo: Business Wire)
According to an eMarketer Snapshot released in December 2018, “Digital advertising is on pace to surpass traditional media ad spending by 2019. Digital ad investments exceeded our expectations during H1 2018 and will now reach $111.14 billion by year’s end, above our March 2018 estimate of $107.30 billion. By 2020, digital media will account for almost 65% of total media ad spending.”
To support the expansion and demand in the digital advertising market and to accelerate the company’s next phase of growth, Pattern89 has brought on board two highly experienced professionals. Nick Tarant brings deep experience in sales and marketing to his role at Pattern89. Previously, he was vice president of retail sales and the Central region for Eyeview, a digital video and advanced TV technology company. Prior to that, Tarant was vice president of sales at Conversant, which was sold to Alliance Data Systems in 2014 for $2.3 billion. He also worked for a variety of traditional marketing firms before that, including DDB, Ogilvy and Saatchi, and is a published author and conference speaker on leadership and marketing.
Before joining Pattern89, Jamie Anderson was an account development director at RICS Software, where she maximized account value through retention and growth and facilitated brand connectivity enablement for clients. Previously, she was an account team manager at the company, during which she managed client relationships, among other responsibilities. Prior to that, Anderson was an account services manager at Raidious, where she was responsible for client onboarding from the sales process through to the production/execution process.
“I am excited about hiring two highly seasoned executives to help Pattern89 meet the increasing market demand for our AI-driven platform,” said R. J. Talyor, founder and CEO of Pattern89. “Brands need deep access to their data and supporting recommendations in real time to continually refine and be most impactful with their social advertising efforts. Both Nick and Jamie bring an extensive amount of experience to their respective roles and will help us further expand our reach and enable marketers to accelerate their companies’ growth in today’s highly competitive world.”
Pattern89 combines the power of AI with unprecedented Facebook and Instagram advertiser data to help brands discover the ad elements that most impact paid social performance. By identifying successful patterns in companies’ social ad data and analyzing results to hone future campaigns, Pattern89 keeps businesses’ social ads up-to-date and maximized for performance. For more information, visit www.pattern89.com.
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CONTACT: Jessica Mularczyk
JHM Public Relations for Pattern89
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