Walter P. Spader Leadership Award: Bruce Erley
Friends and family fondly point to Bruce Erley’s marketing and business skills, his philanthropy that keeps roots planted in Broomfield, and a sense of humor that has people laughing “until it hurts.”
This year, Erley is honored with the Heart of Broomfield’s Walter P. Spader Leadership Award.
Bruce and his wife Linda Erley moved to Broomfield 25 years ago and immediately knew it was a special place, she said in her nomination letter.
In Broomfield, they found a welcoming neighborhood to raise their three sons, who have bring their families back to Broomfield and to the old neighborhood.
“It is with deep gratefulness for his local community that Bruce became a champion for Broomfield, and he is uniquely fit for the task,” Linda Erley said.
He moved to Broomfield with the now Denver-based nonprofit Up With People which embodies “open-mindedness, service, adaptability, performance arts, diversity and strong worth ethic” as the pillars of the organization’s framework.
At the time, he worked in marketing and promoting Up With People for 20 years, and he continues to work now as a volunteer.
Erley is the founder and CEO of Creative Strategies Group, a marketing agency he started 23 years ago with his wife. He also served on the board of the Broomfield Chamber of Commerce and was board president in 1996.
He helped plant a local church years ago, Linda Erley said, and today its legacy continues to have an impact on local youth.
“Our local church benefits from Bruce’s charisma,” she said, and he volunteers at Discovery Church by telling Bible stories to children. “I would say that ‘telling’ is an understatement, as his love of storytelling brings the Bible truths to life for the kids. He thoughtfully prepares each session, captivating his young audience with humor and enthusiasm, while staying grounded in faith and virtue.”
Erley has served as an HOA president for the Eagle Trace neighborhood, has helped with Broomfield High School’s Just After Midnight (JAM) event, and has volunteered for events and activities of his children through their school years.
In 2012, Erley joined the Broomfield Community Foundation Board and served for seven years, six of which he served on the Executive Committee. From 2013 to 2015 he was secretary; in 2016 he became vice president and then president of the board in 2017.
Karen Smith, past executive director of the Broomfield Community Foundation, called Erley an excellent leader whose passion and energy for the foundation and the community in general “were always obvious.”
His incredible sense of humor also brought laughter to all board meetings.
“Bruce is an excellent leader,” she said. “He served as president-elect and president during a time that the Foundation saw a change in leadership and conducted a rebranding process — two very challenging, time intensive and successful projects.”
Lisa Gouran, who has known Erley more than 20 years, met when Erley volunteered his company to help obtain sponsors for the Bal Swan Annual Golf Tournament.
“Watching Bruce work in his ‘element’ is heart-warming, filled with laughter and again you can see the passion of his work in how he helps all of the causes he believes in,” Gouran said.
Jennifer Rios: 303-473-1361, firstname.lastname@example.org or Twitter.com/Jennifer_Rios