EstrellaTV Continues Impressive Performance as the #3 Hispanic TV Network for November 2018 Sweeps Among Adults 18-34, 18-49 and 25-54 in Prime Time*
BURBANK, Calif.--(BUSINESS WIRE)--Nov 29, 2018--EstrellaTV, the only Spanish-language broadcast network in the U.S. with ratings growth, announced today that for the November 2018 Sweeps it ranks as the #3 Hispanic television network in all three main adult demographics. EstrellaTV was the only Spanish-language broadcaster in the U.S. that experienced growth among 18-34, 18-49 and 25-54 during Prime Time*.
EstrellaTV continues to top and outpace Unimas as the #3 Spanish-language broadcaster in Prime Time*, consolidating its growth in the Hispanic television landscape in the U.S. among three key demographics. This marks the third straight month of its top 3 ranking, which began in September and continued through November Sweeps. Of particular note was EstrellaTV’s 10% audience share** of Prime Time adult viewers, which is up from a 7% figure one year ago.
According to Nielsen, during November Sweeps, M-F 8-11P, EstrellaTV experienced a +43% increase in A18-34, +14% in A18-49, and +8% in A25-54 as compared to same period last year. In stark contrast, each of its competitors continued experiencing significant declines year over year with Univision down -20% among A18-34, -10% in A18-49, and -9% in A25-54; Telemundo -36% in A18-34, -31% in A18-49, and -27% in A25-54; UniMas -52% in A18-34, - 51% in A18-49, and -53% in A25-54.
EstrellaTV continues to outpace its competitors with its winning counterprogramming strategy and by offering innovative, entertaining and relevant content to Hispanics living in the U.S. As the network approaches its 10 th anniversary milestone, its mission of offering high quality productions that resonate with U.S. Latino audiences is proving successful with viewers.
Source: Nielsen (MediaView), November 2018 Sweeps: 10/25/18-11/21/18 vs. November 2017 Sweeps 10/26/17-11/22/17, September 2018: 08/27/18-09/30/18 & October 2018: 10/01/18-10/28/18 Ranking and Growth based on Live SD (000)s
* Prime based as MF 8P-11P. Adult Demos.
** Audience Share based on Adults 18-49. Share of Viewing Lives SD Gross (000)s
About LBI Media, Inc.
LBI Media is the largest privately held, minority-owned Spanish-language broadcaster in the United States, with ten television stations and seventeen radio stations operating in top U.S. Hispanic markets. LBI Media operates the EstrellaTV Network, Don Cheto Radio Network, Fenomeno Studios MCN, Que Buena Radio and La Raza Radio. The Company produces over 50 hours of original television programming at its Burbank Television Studios each week. The EstrellaTV® programming catalog consists of over 7,500 hours of original, Spanish-language television programming in genres including talk, drama, comedy, variety, reality, music and more. To learn more about LBI Media and see company updates, please visit www.lbimedia.com.
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CONTACT: Marco Gonzalez
LBI Media, Inc.
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: ENTERTAINMENT TV AND RADIO GENERAL ENTERTAINMENT
SOURCE: LBI Media, Inc.
Copyright Business Wire 2018.
PUB: 11/29/2018 05:38 PM/DISC: 11/29/2018 05:37 PM