5 interesting facts about candles

September 24, 2018

Vast majority bought by women

Manufacturer surveys show 90 percent of all candles are purchased by women.

A whole lot are sold

U.S. retail sales of candles are estimated at $3.2 billion annually, excluding sales of candle accessories.

Smell the top selling point

Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.

Christmas candles most popular

Thirty-five percent of candle sales occur during the Christmas/holiday season. Nonseasonal business accounts for 65 percent of candle sales.

They require a weighty amount of wax

More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.

Source: candles.org

Update hourly