5 interesting facts about candles
Vast majority bought by women
Manufacturer surveys show 90 percent of all candles are purchased by women.
A whole lot are sold
U.S. retail sales of candles are estimated at $3.2 billion annually, excluding sales of candle accessories.
Smell the top selling point
Fragrance is by far the most important characteristic impacting candle purchases today, with three-fourths of candle buyers saying it is “extremely important” or “very important” in their selection of a candle.
Christmas candles most popular
Thirty-five percent of candle sales occur during the Christmas/holiday season. Nonseasonal business accounts for 65 percent of candle sales.
They require a weighty amount of wax
More than 1 billion pounds of wax are used in producing the candles sold each year in the U.S.