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USA Today To Run Ads on Page One

May 6, 1999

ARLINGTON, Va. (AP) _ USA Today plans to begin running ads along the bottom of page one.

The one-inch tall ads will run the width of the page, the newspaper said Wednesday. The first will appear Oct. 1.

The space was recently offered to advertisers in one-year contracts. AT&T, Marriott and Northwest Airlines are among the clients that have committed to placing ads, the newspaper said. The ads for each company will run on one designated day of the week.

USA Today has an average daily circulation of 2.3 million.

European newspapers often run advertising on their front pages. But American papers have not adopted the practice, although The New York Times has long run classified advertising of up to four lines on its front page.

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