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Electronic Arts and UEFA Reveal the eChampions League

November 9, 2018

REDWOOD SHORES, Calif. & NYON, France--(BUSINESS WIRE)--Nov 9, 2018--Electronic Arts Inc. (NASDAQ: EA) and the Union of European Football Associations (UEFA) today announced the eChampions League, a pivotal tournament expansion to the EA SPORTS FIFA 19™ Global Series* and a brand new, authentic way for millions of football fans to connect to the UEFA Champions League through the competition.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181109005589/en/

Electronic Arts and UEFA today announced the eChampions League, a pivotal tournament expansion to the EA SPORTS FIFA 19 Global Series. (Graphic: Business Wire)

The eChampions League adds to the growing list of global events and competitions on the Road to the FIFA eWorld Cup 2019™ next summer. Eligible competitors will compete on PlayStation 4 and participate in eChampions League Global Online Knockout tournaments between March 2-3, with the top 64 players advancing to a live qualifying event on April 26-27.

“ EA SPORTS FIFA captivates tens of millions around the world, and our deep integration within the many in-game experiences gives us exciting opportunities to connect the UEFA Champions League to players,” said Guy-Laurent Epstein, UEFA Marketing Director. “We see the eChampions League and competitive FIFA as an important step in connecting with existing and new fans of the UEFA Champions League.”

Only eight of the world’s elite will advance from the April live event to the eChampions League Final. Hosted in Madrid on May 31, the eChampions League Final will be played a day before the real-world UEFA Champions League Final on June 1, creating a two-day celebration of digital and traditional football.

To further connect the eChampions League Final to the real-world competition, the eight competitors will draft and use footballers involved in the UEFA Champions League Group Stage. The eChampions League winner will earn a majority $100,000 share of the $280,000 purse and a crucial 850 EA SPORTS FIFA 19 Global Series Points.

“Building an authentic UEFA Champions League competition was the next logical step in the continued EA SPORTS FIFA 19 Global Series expansion for both players and spectators,” said Brent Koning, EA SPORTS FIFA Competitive Gaming Commissioner. “Our passionate competitors love the UEFA Champions League and the eChampions League creates a unique opportunity for the competitive FIFA superstars to represent their clubs in the pinnacle of club football.”

As an Official Qualifier for the EA SPORTS FIFA 19 Global Series**, the eChampions League brings the authenticity and excitement of the competition to life out-of-game. In addition to the tournament, fans can connect with the UEFA Champions League through many in-game features including the Tournament Mode, which contains all the drama fans crave from the group stage through to the illustrious UEFA Champions League Final. The Journey Champions concludes the iconic Alex Hunter’s narrative journey through his UEFA Champions League participation. Additionally, the global phenomenon FIFA Ultimate Team (FUT) features the UEFA Champions League for the first time and incorporates curated experiences throughout the football season.

*Eligibility restrictions apply. See  Official Rules  and FUTChampions.com for details. Final terms and structure subject to change.

** THE JOURNEY: CHAMPIONS, DIVISION RIVALS AND FUT CHAMPIONS ARE AVAILABLE ON XBOX ONE, PLAYSTATION 4 AND PC PLATFORM VERSIONS ONLY. UEFA CHAMPIONS LEAGUE CONTENT AVAILABLE ON XBOX ONE, PLAYSTATION 4, PC AND NINTENDO SWITCH VERSIONS ONLY. PLEASE VISIThttps://www.easports.com/fifa/featuresFOR MORE DETAILS ON WHAT FEATURES ARE AVAILABLE ON EACH PLATFORM.

About Electronic Arts

Electronic Arts (NASDAQ: EA) is a global leader in digital interactive entertainment. The Company develops and delivers games, content and online services for Internet-connected consoles, mobile devices and personal computers. EA has more than 300 million registered players around the world.

In fiscal year 2018, EA posted GAAP net revenue of $5.15 billion. Headquartered in Redwood City, California, EA is recognized for a portfolio of critically acclaimed, high-quality brands such as The Sims™, Madden NFL, EA SPORTS™ FIFA, Battlefield™, Need for Speed™, Dragon Age™ and Plants vs. Zombies™. More information about EA is available at www.ea.com/news.

EA SPORTS, Battlefield, The Sims, Need for Speed, Dragon Age, and Plants vs. Zombies are trademarks of Electronic Arts Inc. NFL and FIFA are the property of their respective owner and used with permission.

About UEFA

UEFA is the governing body of European football. UEFA’s mission is to promote, protect and develop European football at every level of the game, to promote the principles of unity and solidarity, and to deal with all questions relating to European football. For more information, please visit UEFA.org.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181109005589/en/

CONTACT: Electronic Arts Inc.

Jino Talens, +1 650-628-9111

Sr. PR Manager

jtalens@ea.com

or

Caitilin Doherty, +41 7544-22264

Intl’ PR Lead

cadoherty@ea.com

KEYWORD: UNITED STATES EUROPE NORTH AMERICA CALIFORNIA FRANCE

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT SOCCER ELECTRONIC GAMES TECHNOLOGY CONSUMER ELECTRONICS TEENS EVENTS/CONCERTS MOBILE ENTERTAINMENT CONSUMER SPORTS MEN

SOURCE: Electronic Arts Inc.

Copyright Business Wire 2018.

PUB: 11/09/2018 05:19 PM/DISC: 11/09/2018 05:19 PM

http://www.businesswire.com/news/home/20181109005589/en

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