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Birks Wins Brand Of the Year at World Branding Awards 2018

July 30, 2018

MONTREAL--(BUSINESS WIRE)--Jul 30, 2018--Birks, Canada’s leading luxury fine jewellery brand since 1879 has been prized with the prestigious Brand Of the Year Award at the 2018 World Branding Award Ceremony. The gala took place at the Plaza Hotel in New York City last night. This is the first Brand of the Year Award that Birks has received.

The prestigious World Branding Awards are the premier recognition programme of the UK-based World Branding Forum. The annual event is the ultimate global brand recognition accolade and evaluates brands from around the world. The judging process involves a three step procedure: brand evaluation, public online voting and consumer market research. Birks is the only brand to receive the award in the Retail Jewellery category, surpassing the impressive competition for its dedication and passion behind the fine jewellery brand.

“As one of the biggest events for brands around the world, it is truly an honour to be nominated for such a prominent award,” said Jean-Christophe Bédos, President and CEO, Birks Group. “This award is a true testament to the hard work our team has put into our brand development. We are thrilled with the response we have received and we look forward to growing the success of Birks moving forward.”

“As we continue to deliver on our strategic objective of growing the Birks brand into a global reference, a focus on the launch of our new collections is underway with a continual emphasis on the self-purchasing female consumer,” said Eva Hartling, Vice President, Brand Management and Chief Marketing Officer, Birks Group. “We are delighted to see the positive response from consumers so far, including through the Brand of the Year award,” she added.

Birks’ 2018 brand advertising campaign focuses on the message of empowerment through a trio of strong Canadian women. The all-female team created the perfect “Canadian Rhapsody”, also the campaign’s tag line, speaking to the modern mindset of self-purchasing women. The black and white images and digital video content highlight the influence of independent women who have found international success while underlining the symbolic power that the right jewellery can bring to its wearer. The global campaign appears in markets where Birks currently does business, including Canada, the United States and the United Kingdom.

About Birks Group Inc.

The Birks story began four centuries ago in Sheffield, England. The brand truly came to life in 1879 when Henry Birks opened a jewellery boutique in the heart of Montreal, Canada. What began as one man’s dream became an iconic Canadian brand that is now distributed internationally. Birks collections are inspired by Canadian nature and the brand’s rich heritage, offering classic styles with an edgy flair. Birks Group Inc. operates 28 stores under the Birks brand in most major metropolitan markets in Canada. In addition, Birks fine jewellery collections are available through select Mappin & Webb and Goldsmiths locations in the UK, in Mayors stores in the US and at select jewellery retailers across North America. Visit www.birks.com for more information.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180730005670/en/

CONTACT: To request interviews or more information:

Birks

Aynsley Mariani, +1-416-788-5083

Director of Public Relations

aknightmariani@birksgroup.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA NEW YORK

INDUSTRY KEYWORD: LUXURY RETAIL COMMUNICATIONS ADVERTISING FASHION MARKETING OTHER RETAIL

SOURCE: Birks Group Inc.

Copyright Business Wire 2018.

PUB: 07/30/2018 02:17 PM/DISC: 07/30/2018 02:17 PM

http://www.businesswire.com/news/home/20180730005670/en

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