Premiere of “Mi Marido Tiene Más Familia” (My Husband Has More Family) Reaches 3.5 Million, Positioning Univision as the No. 1 Spanish-Language Network in the Timeslot and the Night Across All Key Demos
NEW YORK--(BUSINESS WIRE)--Sep 13, 2018--Univision’s popular family dramedy, “ Mi Marido Tiene Más Familia ” (My Husband Has More Family), continues to grow its audience, with 3.5 million Total Viewers 2+ tuning in to all or part of Tuesday night’s one-hour season two premiere. The strong viewership positioned Univision as the No. 1 Spanish-language network in the 8 p.m. ET hour, out-delivering Telemundo’s “Exatlón” by double-digits among Total Viewers 2+ (+41% advantage), Adults 18-49 (+33% advantage) and Adults 18-34 (+43% advantage).
For the entire night, Univision finished as the No. 1 Spanish-language network and No. 3 network overall among Adults 18-49 and 18-34, with special live coverage of the U.S. vs. Mexico men’s soccer match following the “Mi Marido Tiene Más Familia” season two premiere. Univision out-performed Telemundo by double-digits Tuesday night in all key demos, finishing the night as the No. 1 Spanish-language network among Total Viewers 2+ (+42% advantage), Adults 18-49 (+40% advantage) and Adults 18-34 (+53% advantage).
“Our research shows that our audience demands more family-friendly content that is fresh, relevant and modern, and we are excited and encouraged by the performance of our newest premiere,” said Jessica Rodriguez, CMO of Univision Communications Inc. (UCI) and president and COO of UCI Networks. “Working closely with our partners at Televisa, we remain committed to telling stories that engage the modern Latino family in the U.S. with surprises, laughs and heartfelt moments.”
Featuring Daniel Arenas and Zuria Vega, the season two premiere of “Mi Marido Tiene Más Familia” also:Averaged 1.9 million Total Viewers 2+, 793,000 Adults 18-49 and 335,000 Adults 18-34. Made Univision the No. 3 broadcast network in the 8pm hour, out-delivering CBS, FOX, CW and Telemundo among Adults 18-34, as well as the No. 5 broadcast network, ahead of CW and Telemundo, among both Total Viewers 2+ and Adults 18-49. Out-performed Telemundo’s 9 p.m. premiere of “Falsa Identidad” among Total Viewers 2+ (+18% advantage), Adults 18-49 (+6% advantage) and Adults 18-34 (+16% advantage). Premiered higher than its season one debut (“Mi Marido Tiene Familia” on August 27, 2017 at 9 p.m.) among Total Viewers 2+ (+11 % growth), Adults 18-49 (+9% growth) and Adults 18-34 (+2% growth). Delivered more Total Viewers 2+ (+17 %), Adults 18-49 (+35 %) and Adults 18-34 (+43 %) versus the premiere of its 9 p.m. predecessor, “La Bella y La Bestias” (June 12, 2018), and was the highest-rated primetime novela premiere on Univision since January 2018. Grew the time period average by double-digit margins versus prior four Tuesday performance among Total Viewers 2+ (+16 %), Adults 18-49 (+34 %) and Adults 18-34 (+35 %).
Also on Tuesday night, Univision’s live coverage of the U.S. vs. Mexico match averaged 2.3 million Total Viewers 2+, 1.2 million Adults 18-49 and 519,000 Adults 18-34, marking the No. 2 most-watched Mexican National Team match of the year on UCI Networks among Total Viewers 2+. Viewership of the Univision telecast bested the same match on ESPN by more than two times among both Total Viewers 2+ (with ESPN averaging 827,000) and Adults 18-49 (with ESPN averaging 493,000).
“ Mi Marido Tiene Más Familia ” picks up where “Mi Marido Tiene Familia” left off and pokes fun at traditional attitudes toward the extended family in a modern marriage. This second installment of the top-rated dramedy brings new excitement and unexpected twists to the lives of Julieta and Robert as a previously unknown and large branch of the family tree appears on their doorstep. The protagonists will experience a whirlwind of emotions and adventures as they raise their two children while dealing with the in-laws who think they know better and want to be part of their lives as much as possible, even if it becomes obsessive and suffocating, especially for Julieta. This new season also introduces new and fresh characters played by Carlos Bracho, Susana Gonzalez, Carmen Salinas, Arap de la Torre, among others. Following the Tuesday, September 11 premiere, it continues in its regular timeslot Monday to Friday at 9pm ET/PT, 8pm CT on the Univision Network.
For more information and sneak peek videos, please visit https://www.univision.com. Viewers can join the conversation about “Mi Marido Tiene Más Familia” on Twitter using the hashtag #TieneMásFamilia as well as comment along with others on Facebook.com/Univision.
Source: Nielsen, NPM Tuesday (09/11/2018) 8:00pm-11:00pm, Live+SD. Reach based on 1+ minutes audience qualifier. Season 1 Premiere of “Mi Marido Tiene Mas Familia” based on Monday (08/21/2017) 9:00pm-10:00pm.
About Univision Communications Inc.
Univision Communications Inc. (UCI) is the leading media company serving Hispanic America. The Company, a chief content creator in the U.S., includes Univision Network, one of the top networks in the U.S. regardless of language and the most-watched Spanish-language broadcast television network in the country, available in approximately 88% of U.S. Hispanic television households; UniMás, a leading Spanish-language broadcast television network available in approximately 82% of U.S. Hispanic television households; Univision Cable Networks, including Galavisión, the most-watched U.S. Spanish-language entertainment cable network, as well as UDN (Univision Deportes Network), the most-watched U.S. Spanish-language sports cable network, Univision tlnovelas, a 24-hour Spanish-language cable network dedicated to telenovelas, ForoTV, a 24-hour Spanish-language cable network dedicated to international news, and an additional suite of cable offerings - De Película, De Película Clásico, Bandamax, Ritmoson and Telehit; an investment in El Rey Network, a general entertainment English-language cable network; Univision Local Media, which owns and/or operates 63 television stations and 58 radio stations in major U.S. Hispanic markets and Puerto Rico; Univision Now, a direct-to-consumer, on demand and live streaming subscription service; , the most-visited Spanish-language website among U.S. Hispanics; and Uforia, a music application featuring multimedia music content. The Company also includes assets that serve young, diverse audiences. This includes news and lifestyle English-language cable network FUSION TV and a collection of leading digital brands that span a range of categories: technology (Gizmodo), sports (Deadspin), lifestyle (Lifehacker), modern women’s interests (Jezebel), news and politics (Splinter), African American news and culture (The Root), gaming (Kotaku), Environment (Earther), and car culture (Jalopnik). Additionally, UCI has ownership in comedy and news satire brands The Onion, Clickhole, The A.V. Club and The Takeout. Headquartered in New York City, UCI has content creation facilities and sales offices in major cities throughout the United States. For more information, please visit .
View source version on businesswire.com:https://www.businesswire.com/news/home/20180913006037/en/
CONTACT: Univision Communications Inc.
Bobby Amirshahi, 646-560-4902
Alex Silverman, 646-560-4979
KEYWORD: UNITED STATES NORTH AMERICA NEW YORK
INDUSTRY KEYWORD: ENTERTAINMENT MUSIC TV AND RADIO ONLINE
SOURCE: Univision Communications Inc.
Copyright Business Wire 2018.
PUB: 09/13/2018 03:59 PM/DISC: 09/13/2018 03:59 PM