Infiniti Research’s Competitive Pricing Strategies Increased Sales Win Rate by 50% for a Medical Device Manufacturer

December 17, 2018

LONDON--(BUSINESS WIRE)--Dec 17, 2018--A renowned competitive intelligence solutions provider, Infiniti Research, has announced the completion of their The client is one of the leading medical device manufacturers in the U.S. with a sales revenue of approx. $10 billion and a market cap close to $15 billion. Despite being well-known for a wide range of medical devices and services, the company wanted to be well-aware of the new market entrants in the region. They wanted to gain a comprehensive view of their competitor’s strengths and vulnerabilities. This compelled them to leverage Infiniti Research’s competitive intelligence services to track their competitors’ actions and develop a robust competitive pricing strategy.

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Competitive pricing strategy engagement for a medical device manufacturer. (Graphic: Business Wire)

Pricing is an integral part of any business and plays a crucial role in influencing the long-term success of any business. It is one of the most crucial factors that affects the purchasing decisions of consumers and decides their association with the organization. This makes it mandatory for organizations to opt for strategies that can keep pace with the global competition. A competitive pricing strategy helps businesses to gauge strategic price points and make the best use of them.

Want to know how to surpass the rising global competition and gain a strategic position in the market?

According to the experts at Infiniti Research, “An effective competitive pricing strategy helps medical device manufacturers to perform a comparative analysis of their global competitors and avoid revenue losses.”

Infiniti Research’s competitive pricing experts analyzed the pricing points of competitors to devise an effective competitive pricing strategy for the client. This helped them to optimize their campaigns and pricing strategies according to the needs of the rising global competition. The solutions provided also gave them a competitive edge over their competitors by maximizing their profit margins.

Infiniti Research’s competitive pricing strategy helped the client to:

Increase sales win rate by 50%. Gain top position in the global medical device market. Want to develop a competitive pricing strategy? .

Infiniti Research’s competitive pricing strategy offered predictive insights on:

Avoiding revenue loss. Optimizing their campaigns and pricing strategies. to know more about the benefits of competitive pricing strategies.

About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 12/17/2018 10:10 AM/DISC: 12/17/2018 10:11 AM


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