Juilliard gets $5 million to teach artists entrepreneurship
NEW YORK (AP) — The Juilliard School is getting a $5 million gift. It’s not to teach the arts, but to coach students on promoting their careers in a super-competitive world.
The new Alan D. Marks Center for Career Services and Entrepreneurship is named after a pianist and Juilliard graduate who died in 1995.
The center’s aim is to combine training in music, dance and drama with business, marketing and technological strategies.
Juilliard President Joseph Polisi says part of the elite school’s mission is to equip students with new skills that match a quickly changing world.
The gift comes from Alan Marks’ brother, Juilliard trustee Michael Marks and his wife, Carole Marks.
They also donated an additional $150,000 to equip two Juilliard recital halls with new video recording equipment.