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Conagra’s ‘Shine the Light on Hunger’ campaign provides more than 2 million meals in 7 weeks

January 27, 2019

A recent campaign to illuminate the problem of hunger in Omaha dished up millions of meals for those in need.

Conagra Brands’ 12th annual Shine the Light on Hunger campaign raised enough over the past seven weeks to provide more than 2.1 million meals, the company announced Friday. That surpasses the campaign’s goal of 1.5 million meals.

“This year’s campaign was a tremendous success, with over two million meals generated for Food Bank for the Heartland, which serves nearly 600 nonprofit partners in Nebraska and western Iowa including pantries, schools, emergency shelters and meal providers,” Rick Hansen, Conagra’s vice president of human resources, said in a press release. “Shine the Light on Hunger highlights the incredible impact our generous community leaders, businesses, and neighbors have when we are united by a common goal.”

The campaign provided enough resources for the Food Bank to stock the pantries it serves for more than a month, Hansen said.

Many community organizations helped out by collecting canned food. The participants included Baker’s Supermarkets, The Durham Museum, Omaha Performing Arts, the Joslyn Art Museum, the Omaha Children’s Museum, the Omaha Symphony, Opera Omaha, the Omaha Community Playhouse and the Omaha Theater Company.

The Capitol District Ice Rink, presented by Clearway Energy Omaha, contributed to the effort by donating a portion of admission fees from about 12,000 skaters to the Food Bank. Conagra matched all proceeds up to $100,000. Baker’s also made a matching gift of $50,000 to the Food Bank.

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