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Press release content from Business Wire. The AP news staff was not involved in its creation.

World Peas Brand Peatos™ Brings Best Ranch Flavored Snack Ever to Sweets and Snacks Expo (Booth #8041)

May 15, 2019


World Peas™ Brand Peatos ™, the revolutionary crunchy puffed snack, today announced it will introduce its new Ranch flavor at the Sweets & Snacks Expo May 21-23 at Chicago’s McCormick Place. Adding to its exciting lineup of “Better Than Junk Food” snacks, Peatos invites attendees to visit booth #8041 to try its new Ranch flavor as well as Classic Cheese, Fiery Hot, Chili Cheese and Masala favorites.

“Consumers love ranch and ranch-flavored snacks, but no one has done it the way Peatos has!” says World Peas Brand CEO, Nick Desai. “We put our own twist on classic ranch flavor and brought it to a snack that’s already ‘Better Than Junk Food.’ It’s a powerful combination. We feel nobody has ever made a better ranch-flavored snack, and we think that consumers will agree. We’re excited to share our innovation with the forward-thinking minds at Sweets & Snacks this year and look forward to meeting new and old fans of Peatos.”

Historically, Americans have had to choose between the addictive junk food flavors they love and a desire to eat better… until now. World Peas Brand has created a movement with Peatos that aims to challenge this notion of “snacking compromise” head on. Peatos, a revolutionary crunchy puffed snack made from pulses (peas and lentils), tastes, crunches and satisfies better than junk food, with twice the protein (4 grams) and three times the fiber (3 grams) of its leading competitor. Peatos are made with non-GMO ingredients, contain no artificial flavors and have no added MSG.

The World Peas Brand mission is to disrupt the $20 billion junk snack world dominated by a select number of brands. World Peas Brand is making a snack with peas and lentils as the base that tastes like America’s favorite “junk foods”—empty-calorie corn and potato junk snacks—currently ruling the market.

“Due to its high plant-based protein content and clean ingredients, Peatos creates a gateway between the usual empty-calorie junk-style snacks and better-for-you snacks that lack flavor,” adds Desai. “We kept hearing from our fans that Peatos taste better than junk food, so we made it our new tagline!”

Peatos is currently available at Kroger and its banner stores including Cala Foods, City Markets, Copps, Dillons, FoodsCo, Fred Meyer Stores, Fry’s, King Soopers, Mariano’s Fresh Market, Metro Market, Pick ’n Save, QFC, Ralphs, Food 4 Less and Smith’s. In addition to Vons, Pavilions, Albertsons (SoCal), Safeway (NorCal), Fairway Market, Meijer, Ahold Grocery Group, Wakefern Food Corporation and online on Amazon.


World Peas Brand’s first snack, Peatos™ is a revolutionary crunchy puffed snack that tastes, crunches, and satisfies better than junk food and has twice the protein and three times the fiber of Cheetos® per serving. World Peas Brand replaces the traditional base (e.g. corn and potatoes) used in salty snacks with pulses (peas and lentils) to deliver better ingredients, better nutrition and better flavor. Learn more at worldpeasbrand.com, and find us on Facebook.com/worldpeasbrand and on Twitter and Instagram @worldpeaspeatos. #unjunkyoursnack

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Anne Milo-Shanahan/Valerie Christopherson





SOURCE: Snack It Forward

Copyright Business Wire 2019.

PUB: 05/15/2019 09:15 AM/DISC: 05/15/2019 09:15 AM