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Judge Blocks U.S. Brewer From Selling Draught Beer in Britain

November 11, 1988

LONDON (AP) _ A British brewery on Friday won a high court order temporarily preventing U.S.-based Anchor Brewing Co. from selling a rival brand of draught real ale in Britain.

Cornish Brewery Co. had complained to Justice John Knox that customers wanting their Newquay Steam Beer could be confused by the Anchor Steam Beer produced by San Francisco-based Anchor Brewing.

The judge granted the Cornish brewery an order preventing the American company from selling or marketing draught Anchor Steam in this country pending full hearing of the action being brought by Cornish Brewery.

Anchor Brewing has been selling bottled version in Britain since May and was planning to introduce the keg variety.

The judge said Cornish Brewery had, on the evidence before him, an arguable case that drinkers wanting draught ″steam″ might be confused by the two brands.

But he said bottled versions of the two ales looked very different and customers were not likely to be confused over them.

The Cornish company’s range of Newquay Steam beers were first marketed in Britain in 1987, lawyers said. The name ″steam″ comes from a Cornish slang word for strong lager.

Anchor Steam was first produced in America in the last century. The name came from the ″frothy nature″ of the drink, lawyers said.

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