Leading Development and Internet Marketing Firm with Multiple Brands Deploys Journey by CAKE
CAKE’s Marketing Intelligence Platform Empowers Company to Easily and Accurately Measure Customer Lifetime Value Against Cost Per Acquisition
NEWPORT BEACH, CA, Sept. 25, 2018 (GLOBE NEWSWIRE) -- via NEWMEDIAWIRE – Accelerize (OTCQB: ACLZ) (OTCBB: ACLZ) and its digital marketing software division CAKE today announced that one of San Diego’s fastest-growing technology companies has selected its enterprise SaaS platform, Journey by CAKE, to more accurately measure and optimize key customer metrics including lifetime value (LTV) and cost per acquisition (CPA). Specializing in web development and internet marketing, the client chose Journey to capture a detailed view of the end-to-end customer journey across multiple marketing channels, from the first touchpoint all the way through to a final conversion.
As the developer of several subscription and membership-based web applications, CAKE’s client leverages paid search, affiliate, social, email, SEO, display, and video channels to reach new customers. Using Journey’s advanced analytics and multi-touch attribution capabilities, the company is enabled to accurately measure CPA across marketing channels and evaluate CPA against the LTV of each customer.
“With so many channels and approaches to choose from, marketers need to secure a clear picture of the results from their digital advertising investments. It doesn’t make sense, for example, to spend more acquiring a customer than the expected lifetime value of the relationship,” said Santi Pierini, CAKE President and Chief Operating Officer of Accelerize. “Journey is specifically designed to help marketers measure campaign performance and weigh the costs of each touchpoint along the customer journey against the expected return on advertising spend. Armed with real data about what’s working and what’s not, our clients can make intelligent decisions about how to structure their campaigns for optimum performance.”
According to eMarketer, U.S. marketing professionals are increasingly interested in deploying attribution to better understand the performance of their campaigns. The research company estimates that more than six in 10 U.S. companies will use multichannel attribution in 2018.
In addition to multi-touch attribution, Journey delivers seamless integrations with popular media platforms such as Facebook and Google, plus a centralized analytics dashboard that makes it easy for users to view and make data-driven decisions based on the insights gained. To learn more about multi-touch attribution and customer journey analytics, visit CAKE’s resource hub for digital marketers.
About CAKE by Accelerize
CAKE, a division of Accelerize Inc., provides proprietary cloud-based solutions to collect, attribute and optimize the performance of digital marketing return on investment, in real-time. Bringing clarity to cross-channel marketing campaigns, we empower advertisers, agencies, publishers and networks from more than 50 countries worldwide with the insight to make intelligent marketing decisions. CAKE by Accelerize is headquartered in Newport Beach, Calif. with operations in London and New Delhi. For more information, visit www.getCAKE.com.
Accelerize Inc. (OTCQB: ACLZ) (OTCBB: ACLZ) offers marketing technology solutions that revolutionize the way advertisers leverage their digital advertising data. For more information, visit www.accelerize.com.
Use of Forward-looking Statements
This press release may contain forward-looking statements from Accelerize Inc. within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995 and federal securities laws. For example, when Accelerize describes the benefit and impact of Journey by CAKE, the increasing use of attribution and uses other statements containing the words “believes,” “anticipates,” “plans,” “expects,” “will” and similar expressions, Accelerize is using forward-looking statements. These forward-looking statements are based on the current expectations of the management of Accelerize only, and are subject to a number of factors and uncertainties that could cause actual results to differ materially from those described in the forward-looking statements. The following factors, among others, could cause actual results to differ materially from those described in the forward-looking statements: changes in technology and market requirements; our technology may not be validated as we progress further; we may be unable to retain or attract key employees whose knowledge is essential to the development of our products and services; unforeseen market and technological difficulties may develop with our products and services; inability to timely develop and introduce new technologies, products and applications; or, loss of market share and pressure on pricing resulting from competition, which could cause the actual results or performance of Accelerize to differ materially from those contemplated in such forward-looking statements. Except as otherwise required by law, Accelerize undertakes no obligation to publicly release any revisions to these forward-looking statements to reflect events or circumstances after the date hereof or to reflect the occurrence of unanticipated events. For a more detailed description of the risk and uncertainties affecting Accelerize, reference is made to Accelerize’s reports filed from time to time with the Securities and Exchange Commission.
Media Contact Brittany Christopher PR@getCAKE.com (949) 548-2253 x 257 Investor Contact Ascendant Partners, LLC Richard Galterio Rich@ascendantpartnersllc.com (732) 410-9810