Europe Cross-Border B2C E-Commerce Market Report 2018 - ResearchAndMarkets.com

October 2, 2018

DUBLIN--(BUSINESS WIRE)--Oct 2, 2018--The “Europe Cross-Border B2C E-Commerce 2018” report has been added to ResearchAndMarkets.com’s offering.

Cross-border online shopping expanding in Europe

The new publication, Europe Cross-Border B2C E-Commerce 2018, provides detailed information on the continued growth of cross-border online shopping in 20 countries of Europe.

The lure of products not available through domestic sources or a price advantage elsewhere has led to a double-digit increase of cross-border online shopping over the past five years. The report indicates that while security of payments information and question of duties involved remain as concerns, nearly half of Europe’s online shoppers have made a cross-border purchase.

The leading destination for cross-border purchases varies by country, but overall, the online merchants based in China, the USA, UK and Germany received the most traffic, with Alibaba, Amazon, eBay and Wish as popular portals. The top items purchased cross-border in Europe were apparel and electronics, with books or other media tied with cosmetics/fragrances for third place, according to sources cited in the report.

Europe-based online merchants of all sizes also have recognized the potential of cross-border sales and attempt to limit the dominance of the global giants of E-Commerce. A survey of online sellers in the EU summarized in the report shows that cross-border sales penetration is essentially the same for large and small enterprises.

Questions Answered in this Report

How many online shoppers in Europe buy cross-border? What are the top product categories in European cross-border E-Commerce? Where do Europe’s cross-border digital buyers shop at? What are the main drivers of the cross-border E-Commerce sales growth in Europe? Which European countries are leading in the cross-border online shopping trend?

Companies Mentioned

ASOS PLC Alibaba Group Holding Ltd Amazon.com Inc Wish Inc. eBay Inc

For more information about this report visit https://www.researchandmarkets.com/research/rmj292/europe?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181002005851/en/

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SOURCE: Research and Markets

Copyright Business Wire 2018.

PUB: 10/02/2018 12:13 PM/DISC: 10/02/2018 12:13 PM


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