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Strategy Analytics: Smart Speaker Shipments Hit Record Level in Q3 2018 as Installed Base Approaches 100 million

November 12, 2018

MILTON KEYNES, United Kingdom--(BUSINESS WIRE)--Nov 12, 2018--According to the latest quarterly research from Strategy Analytics, global smart speaker shipments grew an astonishing 197% year-over-year to reach a record 22.7 million units in Q3 2018 putting the market on track to surpass 100 million units in use during the final quarter of the year. Amazon remained the number one ranked vendor in Q3 with 32% share followed by Google at 23% share. China’s Baidu was the biggest mover in the quarter increasing its share from just 1% in Q2 2018 to 8% in Q3 2018. Baidu has joined Alibaba and Xiaomi in a three-way battle for leadership of the fledging smart speaker market in China.

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Exhibit 1: Global Smart Speaker Shipments by Vendor in Q3 2018¹. (Graphic: Business Wire) ¹Numbers are rounded.

The full report from Strategy Analytics’ Smart Speakers and Screens (SSS) service, Smart Speaker Vendor & OS Shipment and Installed Base Market Share by Region: Q3 2018 can be found here: https://www.strategyanalytics.com/access-services/devices/connected-home/smart-speakers-and-screens/market-data/report-detail/global-smart-speaker-vendor-os-shipment-and-installed-base-market-share-by-region-q3-2018

David Watkins, Director at Strategy Analytics commented that “Consumer appetite for voice activated smart speakers and screens continues to soar and we expect global shipments to reach close to 90 million in 2018. China has rapidly emerged this year as the second largest market for smart speakers after the USA and we are forecasting a twelve-fold annual increase in Chinese shipments for 2018. While the smart speaker market in North America and Europe is primarily a two horse race, a three way battle is now emerging in China as Baidu significantly ramped up shipments in Q3 following the launch of its first entry-level smart speaker in June. Low prices and heavy discounting has been a key driver of growth for Alibaba and Xiaomi in China and so Baidu’s move makes clear its ambition to rapidly scale is DuerOS voice platform in the home.”

David Mercer, Vice President at Strategy Analytics added, “The number of smart speakers in use globally will crash through the 100 million unit barrier this month and exceed 125 million by the end of the year. The market has reached this key milestone faster than pretty much any other consumer technology device to have launched over the past decade. Our extensive consumer research shows that voice-first products have well and truly dropped any gimmick status they may have had and are becoming a permanent fixture in many homes.”

A complimentary report highlighting the key findings of Strategy Analytics’ recent consumer survey of early smart speaker adopters is available here: https://www.strategyanalytics.com/access-services/devices/connected-home/smart-speakers-and-screens/reports/report-detail/understanding-early-smart-speaker-adopters

About Strategy Analytics

Strategy Analytics, Inc. provides the competitive edge with advisory services, consulting and actionable market intelligence for emerging technology, mobile and wireless, digital consumer and automotive electronics companies. With offices in North America, Europe and Asia, Strategy Analytics delivers insights for enterprise success. www.StrategyAnalytics.com

View source version on businesswire.com:https://www.businesswire.com/news/home/20181112005194/en/

CONTACT: Strategy Analytics

European:

David Watkins, +33 153 409 952

dwatkins@strategyanalytics.com

or

David Mercer, +44 1908 423 610

dmercer@strategyanalytics.com

or

US:

Bill Ablondi, +1 617 614 0744

wablondi@strategyanalytics.com

or

Jack Narcotta, +1 617 614 0798

jnarcotta@strategyanalytics.com

KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT TECHNOLOGY CONSUMER ELECTRONICS ELECTRONIC DESIGN AUTOMATION HARDWARE SOFTWARE MOBILE/WIRELESS RETAIL SPECIALTY ONLINE CONSUMER MEN

SOURCE: Strategy Analytics, Inc.

Copyright Business Wire 2018.

PUB: 11/12/2018 09:07 AM/DISC: 11/12/2018 09:07 AM

http://www.businesswire.com/news/home/20181112005194/en

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