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Errors Caught On Steak Sauce Bottle

April 20, 1995

GREENVILLE, S.C. (AP) _ English teacher Donna Dowling is always on duty. While enjoying a steak one evening, she spotted an extraneous apostrophe and incorrect subject-verb agreement on a bottle of Heinz 57 Sauce.

Mrs. Dowling took the bottle to Northwood Middle School and let her eighth-graders catch the errors.

The label read: ``Its’ unique tangy blend of herbs and spices bring out the natural taste of steak.″

Teacher and students knew that ``Its″ doesn’t need the apostrophe and ``bring″ should read ``brings.″

So the students wrote to H.J. Heinz Co. in Pittsburgh.

``Everybody makes mistakes, but it looks kind of bad for a big company,″ said 13-year-old Erin Burry. ``Just the littlest mistakes can make a big impression.″

The company said it had planned to change the label, though it was unaware of the errors.

``As a result of your letters, the back label of 57 Sauce will be redesigned with new verbiage,″ said Heinz official Mary Katanick in an April 5 letter to the students.

Verbiage? Webster’s New World Dictionary defines that as ``an excess of words beyond those needed to express concisely what is meant.″

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