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This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Tierra Nueva Moves into Healthy Snacking and Indulgent Snacking Industries: Two CPG Veterans to Penetrate These Massive Verticals

March 12, 2019
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Greg Keyes, VP of Bakery and Restaurant Sales, Tierra Nueva. (Photo: Business Wire)

MIAMI--(BUSINESS WIRE)--Mar 12, 2019--Tierra Nueva, the Miami-based coffee technology company majority owned by ProspEquity Partners, announces the launch of its strategic initiative to broadly market its proprietary, true coffee ingredient formulations into the healthy snacking consumer space and the indulgent snacking consumer space.

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Greg Keyes, VP of Bakery and Restaurant Sales, Tierra Nueva. (Photo: Business Wire)

“Our whole bean technology – with all its many benefits – deserves to be enjoyed by consumers in packaged food categories liked healthy snacking, indulgent snacking, coffee and chocolate. These categories represent nearly $100 billion of grocery sales annually, and remain ripe to benefit from our proprietary innovation,” said David G. Burke, CEO of Tierra Nueva.

Burke announced that two seasoned industry executives have joined Tierra Nueva to execute the company’s healthy snacking and indulgent snacking efforts: Greg Keyes, who has been named Tierra Nueva’s Vice President of Sales for Bakery and Restaurant, and Jason Clark, Tierra Nueva’s new Vice President of Sales, Food Leaders.

Keyes, with more than 35 years in sales in the food and beverage industry, previously held executive leadership positions with global chocolate giant Barry Callebaut, Coca-Cola, Keebler, Budweiser, Bake Mark and other globally known brands.

Clark, with 17 years of experience in the consumer packaged goods industry, also is a Barry Callebaut veteran who earlier played leadership roles in Mona Lisa Decorations.

“Greg and Jason are proven, high-paced, solution-driven executives – we are fortunate to have them driving substantial and new consumer value into these the large consumer spaces,“ said Burke.

Keyes and Clark will be manning Tierra Nueva’s booths at the International Dairy, Deli and Bakery Association conference June 2-4 in Orlando, Fla., and the International Baking Industry Exposition in Las Vegas Sept. 7-11.

ABOUT TIERRA NUEVA AND MAJORITY STAKEHOLDER PROSPEQUITY PARTNERS

ProspEquity Partners (PEP), a Tampa, Fla.-based private equity firm building shareowner value through conscious capitalism and a dedication to people and local communities, owns a majority stake in Tierra Nueva. The partnership between PEP’s world-class operational executive expertise and ecosystem of strategic partners and advisors and Tierra Nueva’s industry-leading coffee product development team is launching a coffee revolution that will rapidly scale Tierra Nueva’s worldwide market penetration.

“The continued expansion of Tierra Nueva’s proprietary coffee technology processes throughout the U.S. retail market is a key objective in ProspEquity Partners’ and Tierra Nueva’s global strategy to create a new coffee experience that will drive significant consumer demand and solid returns for our business partners,” commented Christopher D. Ramonetti, managing partner and chief executive officer of ProspEquity Partners, and Tierra Nueva board chair.

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KEYWORD: UNITED STATES NORTH AMERICA FLORIDA NEVADA

INDUSTRY KEYWORD: SUPPLY CHAIN MANAGEMENT PROFESSIONAL SERVICES BANKING FINANCE RETAIL FOOD/BEVERAGE SPECIALTY

SOURCE: Tierra Nueva

Copyright Business Wire 2019.

PUB: 03/12/2019 09:00 AM/DISC: 03/12/2019 09:01 AM

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