Helping a Global Telecom Industry Player to Improve Forecasting Accuracy by 17% | A Quantzig Success Story on Customer Retention
LONDON--(BUSINESS WIRE)--Oct 8, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest case study on customer retention strategies and customer retention tactics for the telecom industry.
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Customer Retention Strategies for a Telecom Industry Player. (Graphic: Business Wire)
A leading telecom industry player, specializing in providing cable broadband and telephony services, wanted to improve their current customer churn forecast mechanism to predict demand accurately. Also, the global telecom industry player, who is involved in a range of marketing activities, wanted to leverage Quantzig’s customer retention strategies and customer retention tactics to identify the best customer forecast model.
“ Today, it is important not to underestimate the power of one-to-one conversations with clients as it can help businesses update both overall marketing as well as customer retention strategies,”says an expert from Quantzig.
The telecom industry, globally, is changing constantly because of the everyday innovations and developments taking place at a rapid pace. In the upcoming years, 5G trials and its deployment in the sector will be a key focus. Additionally, innovative services such as e-education, e-agriculture, affordability of services, and the increasing demand for high speed internet are some of the factors fueling the telecom industry’s growth globally. Shifting the business focus to retaining more customers and commissioning a few of the customer retention tactics like educating about product value, improving sales funnel and gamifying to drive loyalty will boost revenues for companies in the global telecom industry space.
Quantzig’s customer retention strategies and customer retention tactics solutions helped the client to identify the impact of pricing and the number of subscriptions. Also, it helped the client to strategize their marketing initiatives to improve revenues, which further helped them to improve forecasting accuracy by about 17%.
This engagement offered predictive insights on:Gaining more insights into the customer forecast model that suits their business need. Identifying the needs, demands, and behaviour of target customers. To know more about the benefits of Quantzig’s customer retention strategies and customer retention tactics,
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement models and pricing plans,.
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PUB: 10/08/2018 08:32 AM/DISC: 10/08/2018 08:32 AM