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Nylabone Launches New Branding for Natural Healthy Edibles® Dog Chew Treats

August 22, 2018

NEPTUNE CITY, N.J.--(BUSINESS WIRE)--Aug 22, 2018--Nylabone, maker of innovative dog chew treats, dental solutions, and chew toys and the leader in safe, healthy chewing since 1955, unveiled a brand-new design to represent our line of natural, limited-ingredient Healthy Edibles ® Chew Treats.

Launching with this design are our new “nutty-licious” Healthy Edibles ® Chew Treats that feature a scrumptious, allergen-free peanut butter flavor.

Made with only the finest natural ingredients, Healthy Edibles ® Chew Treats are a wholesome, long-lasting reward for dogs of all sizes. Proudly made in the USA and highly digestible, these edible treats come in other natural flavors that dogs love, including chicken, roast beef, and bacon.

Healthy Edibles ® Puppy Chew Treats are formulated with DHA and omega-3 to support essential brain and eye development in growing puppies, with wholesome flavors like turkey and sweet potato or lamb and apple. Healthy Edibles ® WILD Chew Treats bring out the call of the wild in every dog, providing real meat flavors inspired by nature like bison, venison, and turkey.

“The modernized look and feel of Healthy Edibles ® treats conveys our steadfast commitment to creating healthy, natural products that consumers can confidently give to their companions,” says Nylabone President/CEO Glen Axelrod. “Our goal is to enrich the bond that we share with our pets with high-quality products, and the new artwork reflects that intention.”

Grant Adkins, Nylabone Senior Vice President of Marketing, adds, “The new design provides consumers with a consistent, recognizable look. We incorporated the classic elements of our prior packaging so consumers can easily recognize the Healthy Edibles ® products their dogs know and love, but made overall updates to contemporize the messaging.”

About Nylabone®

Nylabone, the leader in safe, healthy chewing since 1955, crafts the highest-quality chew toys, best chew treats, and most innovative dental solutions in the world. A family-operated company, Nylabone has a history of helping pet parents take the best possible care of their dogs. We are committed to developing the very best solutions for destructive chewing, separation anxiety, dental health, and more, helping dogs live fuller, happier lives. Recommended by veterinarians, Nylabone ® products encourage a positive relationship between humans and their furry best friends. To put it simply, Nylabone Chews Best ™!

For more information, visit us at www.nylabone.com.

Nylabone, Nylabone with design, Healthy Edibles, Nylabone Chews Best and TFH with design are trademarks of T.F.H. Publications, Inc.

Nylabone is a subsidiary of California-based Central Garden & Pet Corporation (Nasdaq: CENT) and includes Nylabone ® Products: The Leader in Responsible Animal Care for Over 50 Years.

About Central Garden & Pet

Central Garden & Pet Company is a leading innovator, producer and distributor of branded and private label products for the lawn & garden and pet supplies markets. Committed to new product innovation, our products are sold to specialty independent and mass retailers. Participating categories in Lawn & Garden include: Grass seed and the brands PENNINGTON ®, and THE REBELS ®; wild bird feed and the brand PENNINGTON ®; weed and insect control and the brands AMDRO ®, SEVIN®, and OVER-N-OUT ®; fertilizer and the brands PENNINGTON ® and IRONITE ®; live plants from BELL NURSERY; and decorative outdoor patio products under the PENNINGTON ® brand. We also provide a host of other regional and application-specific garden brands and supplies. Participating categories in Pet include: Animal health and the brands ADAMS ™, COMFORT ZONE ®, FARNAM ®, HORSE HEALTH ™ and VITAFLEX ®; aquatics and reptile and the brands AQUEON ®, CORALIFE ®, SEGREST ™ and ZILLA ®; bird & small animal and the brands KAYTEE ®, Forti-Diet ® and CRITTER TRAIL ®; and dog & cat and the brands TFH ™, NYLABONE ®, FOUR PAWS ®, IMS ®, CADET ®, DMC ™, K&H Pet Products ™, PINNACLE ® and AVODERM ®. We also provide a host of other application-specific pet brands and supplies. Central Garden & Pet Company is based in Walnut Creek, California, and has approximately 5,000 employees, primarily in North America. For additional information on Central Garden & Pet Company, including access to the Company’s SEC filings, please visit the Company’s website at www.central.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180822005127/en/

CONTACT: Nylabone® Consumer Care

(800) 631-2188

(855) 273-7527

info@nylabone.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW JERSEY

INDUSTRY KEYWORD: RETAIL SPECIALTY CONSUMER PETS

SOURCE: Nylabone

Copyright Business Wire 2018.

PUB: 08/22/2018 09:00 AM/DISC: 08/22/2018 09:01 AM

http://www.businesswire.com/news/home/20180822005127/en

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