Philadelphia’s First Branding Agency Focused on the Multi-Billion Dollar Cannabis Industry Launches

November 14, 2018

-- Chronic Spawned by Greg Ricciardi, Founder of Award-Winning Branding Firm 20Nine -- Company Launches with Two National Clients and Seven Employees

PHILADELPHIA, Nov. 14, 2018 (GLOBE NEWSWIRE) -- Identifying an opportunity in the rapidly emerging multi-billion dollar cannabis industry, Greg Ricciardi, founder of the award-winning branding agency 20Nine, has launched Chronic – wearechronic.com, Philadelphia’s first branding agency centered on the cannabis industry.

20Nine has created and rebranded global brands across a diverse number of industries using a proprietary suite of methodologies that have been designed to yield sustainable and impactful results.

Chronic is tapping into those best practices to drive brand development in the cannabis category – a sector that has recently seen significant growth including Constellation Brands recent investment of $3.8 Billion into Canopy Growth Corp.

The service set and structure of Chronic has been designed to service a heretofore-unmet need in the cannabis marketplace – centering on three main pillars:

1. Business and Operational Intelligence 2. A relentless passion for seeing the word through the eyes of the consumer 3. Brand building through visual storytelling, innovation, experiential and digital tactics that connects to the target consumer

Chronic recently finalized the identity, brand story and website for Seven Point Packaging ( sevenpointpackaging.com ) and is currently developing the Good Harvest Co. brand.

“The cannabis industry has been developing for several years but 2018 has seen the most expansive activity to date with sales of medical and recreational marijuana to reach $4.75 and $6 billion this year alone – and that trend will only continue to expand,” said Ricciardi. “This industry is going from a cottage industry to a board room industry very rapidly and emerging brands will need a powerful strategic business, branding and design partner and that is exactly why I formed Chronic.”

Philadelphia Business Journal Covered this launch today: https://www.bizjournals.com/philadelphia/news/2018/11/14/new-branding-agency-may-be-philadelphias-1st-to.html

About Chronic

A strategic brand and marketing agency created from the award winning Creative Brand Agency, 20Nine. Based in Philadelphia, Chronic is dedicated to helping businesses in the cannabis market build strategic brand foundations, connected brand stories, cohesive identity systems, and engaging marketing executions focused on actionable responses.

About 20Nine

Success has a need for speed, agility and creativity. 20Nine delivers on all three. 20Nine is a highly collaborative and caffeinated group of brand strategists, writers, designers, technologists, and insight gatherers committed to creating charismatic brands, products, services and experiences that stand out and stand for something important in the minds of consumers.

Contact: Mark Naples WIT Strategy mnaples@witstrategy.com 646.265.7372

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