See $80 Million Shortfall In Sport Aid Net
NEW YORK (AP) _ Sport Aid, the worldwide 10-kilometer run to raise money against hunger, will fall far short of the $100 million organizers had hoped to collect, a spokeswoman said Friday.
Kristina Schellinski, a spokeswoman for the United Nations Children’s Fund, which is to share in the proceeds, said a little more than $15 million has been tallied so far, although money is still coming in from developing nations.
The total may reach $20 million, she said. More than 20 million runners participated in the event in 78 countries.
″I think we all had high hopes. We all expected a lot,″ especially after the success of the Live Aid benefit last year, she said.
She said $10 million of the money collected came from the United Kingdom. She said the news media in the United States did not give the event as much advance publicity.
Hands Across America received more exposure, she said, though she declined to say that the two events were in competition. The USA for Africa Foundation which sponsored that event has estimated that it, too, will net $15 million to $20 million.
Miss Schellinski said UNICEF had counted on Sport Aid to complete a $100 million emergency fund-raising drive for 16 famine-stricken African countries. Only $3.2 million had been raised before Sport Aid, and she said UNICEF would now have to go back to governments for more aid.
″If we do not get this amount of money, it means that needs will not be met,″ she said.