Mayo Clinic Collaborates with GIBLIB to Broaden Medical Education Accessibility Worldwide
LOS ANGELES--(BUSINESS WIRE)--Mar 18, 2019--GIBLIB, the streaming media platform offering the largest library of on-demand medical lectures and surgical videos in 4K and 360-degree virtual reality, today announced a formal collaboration with Mayo Clinic to digitize and host legacy educational videos and produce new content on the GIBLIB platform for all medical specialties. GIBLIB will bring Mayo Clinic’s medical conference lectures online to medical professionals globally. This relationship will set a new standard for video content engagement and the availability of medical knowledge all around the world.
Knowledge sharing within the medical community has been impeded by limited accessibility for medical professionals to learn the latest techniques and procedures without costly travel. To help counter the challenge of in-person attendance at medical and scientific conferences and limited space in operating rooms, digital platforms offer an alternative and more effective way to engage this generation of medical professionals anywhere and at any time.
Once GIBLIB delivers Mayo Clinic’s existing video library, the Company will leverage user data analytics to identify the most engaging videos to help determine the focus of future content. Mayo Clinic and GIBLIB will collaborate to create and produce original high-quality videos, including 360-degree virtual reality footage, featuring the hospital’s teaching faculty. Together, Mayo Clinic and GIBLIB will also remaster the content to become more cinematic and engaging for an online audience, creating condensed short-form video segments of the most popular medical conference topics.
“The medical world continues to advance in its adoption of new technologies, yet the way medical professionals learn and engage with educational and instructional content remains stagnant. Medical education content has always been informative, but must be equally engaging and accessible to deliver meaningful value to medical professionals,” said Brian Conyer, CEO and Co-founder of GIBLIB. “By working with Mayo Clinic, we are helping medical professionals worldwide learn from some of the most forward-thinking, sought-after surgeons and physicians at the top-ranked hospital in the world.”
In addition to the content relationship, GIBLIB has also granted Mayo Clinic a seat on its Board of Directors.
GIBLIB is the only streaming media platform to provide medical professionals anywhere in the world access to high-fidelity, immersive 360-degree virtual reality video content of the most current medical topics and sought-after surgical procedures performed by the world’s leading specialists. The Company creates, produces and curates high-quality educational videos that feature expert physicians at leading academic medical centers and distributes its content on-demand to medical professionals and students worldwide. GIBLIB produces exclusive content in partnership with leading experts in the medical field, including Mayo Clinic, Cedars-Sinai Medical Center, Stanford Children’s Hospital and the Keck School of Medicine at the University of Southern California.
About Mayo Clinic
Mayo Clinic is a nonprofit health care organization committed to clinical practice, education and research, providing expert, comprehensive care to everyone who needs healing. Learn more about Mayo Clinic. Visit the Mayo Clinic News Network.
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CONTACT: Emily Fang
Fusion PR on behalf of GIBLIB
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: EDUCATION CONTINUING TECHNOLOGY INTERNET AUDIO/VIDEO HEALTH HOSPITALS TRAINING GENERAL HEALTH
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PUB: 03/18/2019 06:00 AM/DISC: 03/18/2019 06:01 AM