Serious Skincare Launch Proves Victorious at Evine
MINNEAPOLIS, Jan. 10, 2019 (GLOBE NEWSWIRE) -- Evine Live Inc. (“Evine”) (NASDAQ:EVLV), a multiplatform interactive video and digital commerce company ( evine.com ), today announced the successful debut of Serious Skincare on its network.
“Last weekend is an example of the magic of interactive video commerce at Evine,” said Bob Rosenblatt, Chief Executive Officer at Evine. “We expected the momentum would be big, given the brand’s large customer base. But we were especially pleased with how the Serious Skincare customer who hadn’t shopped with us before embraced our network. We are also delighted with Evine shoppers’ reaction to the new brand.”
“I am beyond pleased,” said Jennifer Flavin-Stallone, co-founder of Serious Skincare. “So many people had a hand in this launch, and I couldn’t be more thrilled with the reception of Serious Skincare by both the network and customers. We are so happy to be home with Evine, and we can’t wait to share more during our next visit from Evine’s Los Angeles studio on January 25.”
Serious Skincare’s premiere included 17 live hours, with over 50% of customers opting into a subscription program to receive ongoing shipments to replenish their supply. During the debut, 11 items sold out, including the Microcurrent EGG, Anti-Aging Retinol Serum Duo and Reverse Uplift Kit. The brand brought in over 3.5 times more new customers than average for the beauty category, and the network saw high engagement rates from viewers across on-air and social media platforms. Over 50 testimonial calls were received during the live television shows – including one from Jennifer’s husband, Sylvester Stallone – and Evine Facebook Live streamed shows saw the highest viewership in the prior twelve months. The network expects momentum to grow as brand awareness increases with each Serious Skincare visit.
Viewers can watch Evine via cable and satellite, mobile apps and live streaming online at www.evine.com. Evine airs on DIRECTV channels 73 and 316, DISH Network channel 134, Apple TV, Roku, Amazon Fire TV, select Samsung Smart TVs, YouTube and on the nation’s top cable providers. Find Evine in your area: bit.ly/1CNa450.
About Evine Evine Live Inc. (NASDAQ:EVLV) operates Evine, a multiplatform interactive digital commerce company that offers a mix of proprietary, exclusive and name brands directly to consumers in an engaging and informative shopping experience via television, online and mobile. Evine reaches more than 87 million television homes with entertaining content in a comprehensive digital shopping experience 24 hours a day.
About Serious Skincare Founded over two decades ago to address acne and problematic skin, Serious Skincare provides sensible and effective solutions to a myriad of skincare and cosmetic issues. The brand creates transformative skincare and cosmetics that are affordable and accessible to all. While trying to overcome devastating acne as a young model, co-founder Jennifer Flavin-Stallone discovered Serious Skincare after looking everywhere for a solution. Since then, the line has experienced huge success and is continuing to be an industry leader within the beauty and cosmetic arena.
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