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Skaters To Appear on Soup Can Label

January 6, 1998

CAMDEN, N.J. (AP) _ Tara Lipinski, Michelle Kwan and Nicole Bobek are skating into Campbell Soup Co. history as the first women to ever appear on the famous red-and-white soup label.

The Camden-based company is dubbing the trio its ``Dream Team.″ The skaters will be featured on 140 million Campbell Soup can labels that will appear on store shelves later this month.

Campbell, the largest soup maker in the country, will officially unveil the labels at a news conference Tuesday in Philadelphia where the women will compete this week in the U.S. Figure Skating Championships, which also serve as the Olympic trials.

It marks only the third time Campbell has placed a person on its soup label. The company rarely alters the label for the soup can that was made a pop art icon by Andy Warhol.

The red-and-white Campbell label made its debut in 1898, a year after the company began producing condensed soups in Camden. Slight changes were made in 1900, 1905 and 1993.

The skaters will be featured separately on five varieties in the red-and-white and Healthy Request lines, said spokeswoman Ronni Heyman. Campbell said it also plans to use the labels in a national advertising campaign.

Campbell, the sixth-largest U.S. food company, provides financial assistance to the U.S. Figure Skating Team.

``I grew up eating Campbell’s soup and I am proud to help them help us,″ Lipinski said in a statement released by the company.

In 1996, hockey great Wayne Gretzky became the first, followed a year later by Reggie White of the Super Bowl champion Green Bay Packers. Heyman wouldn’t say if the company has any plans to feature anyone else on the label.

``There’s always that possibility,″ she said Monday.

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