Hertz Ordered To Run Corrective Ads
UNIONDALE, N.Y. (AP) _ A federal judge has ordered Hertz Corp. to retract through a series of corrective ads its false claim last year that it had ″more new cars than Avis has cars.″
The ruling Monday by U.S. District Judge Leonard D. Wexler followed a decision in January that Hertz had violated federal law prohibiting false advertising.
The court found that when Hertz first published the claim in February 1984, Avis had nearly 13,000 more cars in its U.S. fleet than Hertz had new cars, according to a news release from Avis Rent A Car System Inc.
The judgment requires Hertz to run a notice in publications, including The Wall Street Journal and American Airlines’ in-flight magazine, saying the representation was a projected claim that was not true.
John Britton, spokesman for Hertz in New York City, declined comment on the ruling until he read the order.
J. Patrick Barrett, chairman of Avis, based in Garden City, N.Y., said in a statement his company was ″pleased that the court, in awarding final relief, has not just taken Hertz to task, but has ordered Hertz to correct the misrepresentation it has created in the minds of the consuming public.″