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‘Hilton Breakfast Alliance’ Uncovers The State of Breakfast, Sparks a Movement to Transform the Most Important Meal of the Day Into an Opportunity for Connection

May 20, 2019
Through The State of Breakfast survey, the "Hilton Breakfast Alliance" unveiled that Americans want more opportunities to make breakfast a priority and to connect with loved ones. The survey revealed that the majority of parents think eating a sit-down breakfast while on vacation is the best way to connect as a family. (Photo: Business Wire)
Through The State of Breakfast survey, the "Hilton Breakfast Alliance" unveiled that Americans want more opportunities to make breakfast a priority and to connect with loved ones. The survey revealed that the majority of parents think eating a sit-down breakfast while on vacation is the best way to connect as a family. (Photo: Business Wire)

MCLEAN, Va.--(BUSINESS WIRE)--May 20, 2019--

It is frequently called the most important meal of the day, but a new nationwide survey by the “Hilton Breakfast Alliance” – five hotel brands that collectively serve nearly 200 million free hot breakfasts annually – found that breakfast in America may actually be the most neglected meal of the day.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190520005397/en/

Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton collectively serve nearly 200 million free hot breakfasts annually. Whether on a business trip, family vacation or flying solo, these Hilton brands provide unique breakfast offerings as well as morning classics, across more than 3,200 properties in the U.S. (Photo: Business Wire)

Hilton’s family of brands that offer free, hot breakfast to guests – Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton and Home2 Suites by Hilton – today unveiled The State of Breakfast, a consumer survey, which found that Americans want more opportunities to make breakfast a priority and connect with their loved ones.

Among the results:

“The ‘Hilton Breakfast Alliance’ is on a mission to transform breakfast, taking it from an isolated, rushed and disconnected experience to an enjoyable opportunity to start the day by connecting with others,” said Bill Duncan, global head, All Suites and Focused Service category, Hilton. “Every day in our hotels, we see the bonding that occurs when family and friends share breakfast together. It’s a great opportunity to reconnect while on the road – and should be at home, as well.”

The “Hilton Breakfast Alliance” is encouraging everyone to make breakfast the most connected meal of the day starting Memorial Day weekend, the traditional kick-off to the summer travel season. Saturday, May 25, becomes “Eat Breakfast Together Day,” and Hilton encourages people to take a pledge to enjoy the most important meal of the day with others. National TV personality and lifestyle expert Brandi Milloy is joining the “Hilton Breakfast Alliance” to celebrate Eat Breakfast Together Day.

“Like many people, my favorite meal is breakfast. But with crazy schedules, it feels like we’re always rushed,” Milloy said. “That’s why my family and I really savor those mornings where we spend meaningful time together over breakfast.”

“Pro tip,” Milloy offered, “summer travel is the perfect time to get in the habit of starting the day with breakfast together. Bonus points if everyone puts their phones away.”

To take the pledge to eat breakfast together, visit www.HiltonStateofBreakfast.com and follow the mission on social with #HiltonBreakfast. Those who take the pledge will be entered for a chance to win a weekend stay at a select Embassy Suites by Hilton, Hampton by Hilton, Tru by Hilton, Homewood Suites by Hilton or Home2 Suites by Hilton property, where they can enjoy a hot fresh breakfast each morning of their stay.

Other survey highlights include:

“Hilton Breakfast Alliance” to the Rescue

Through The State of Breakfast survey, the “Hilton Breakfast Alliance” unveils that from spending quality time with others to simply sharing a delicious meal, nothing beats sitting down with others for breakfast.

Whether on a business trip, family vacation or flying solo, the “Breakfast Alliance” of Hilton brands provides unique breakfast offerings as well as morning classics, across its more than 3,200 properties in the U.S.:

Click here to learn more about The State of Breakfast survey and for more information on the “Hilton Breakfast Alliance”, including its hot free breakfast offerings and signature morning meals.

*Kelton Global conducted The State of Breakfast Survey among 1,571 nationally representative Americans ages 18+ from April 9-12, 2019 via an online survey with an overall margin of error of 2.5%.

About Hilton

Hilton (NYSE: HLT) is a leading global hospitality company with a portfolio of 17 world-class brands comprising more than 5,700 properties with more than 923,000 rooms, in 113 countries and territories. Dedicated to fulfilling its mission to be the world’s most hospitable company, Hilton earned a spot on the 2018 world’s best workplaces list, and has welcomed more than 3 billion guests in its 100-year history. Through the award-winning guest loyalty program Hilton Honors, more than 89 million members who book directly with Hilton can earn Points for hotel stays and experiences money can’t buy, plus enjoy instant benefits, including digital check-in with room selection, Digital Key, and Connected Room. Visit  newsroom.hilton.com  for more information, and connect with Hilton on  Facebook, TwitterLinkedInInstagram  and  YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190520005397/en/

CONTACT: Kristen Wells

Director, Global Brand Communications

All Suites Brands

+1 703 883 5826

kristen.wells@hilton.comRachel Kenon

Director, Global Brand Communications

Focused Service Brands

+1 703 883 5333

rachel.kenon@hilton.com

KEYWORD: UNITED STATES NORTH AMERICA VIRGINIA

INDUSTRY KEYWORD: WOMEN TRAVEL VACATION LODGING RESTAURANT/BAR CHILDREN TEENS RETAIL FOOD/BEVERAGE CONSUMER FAMILY MEN

SOURCE: Hilton

Copyright Business Wire 2019.

PUB: 05/20/2019 09:00 AM/DISC: 05/20/2019 09:01 AM

http://www.businesswire.com/news/home/20190520005397/en

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