AP NEWS

Connecticut looks to boost its marketing efforts

May 7, 2019

HARTFORD, Conn. (AP) — An effort to better market Connecticut as a good place to live, visit and do business has cleared a key legislative hurdle.

The House of Representatives on Tuesday voted 113-28 for a bill requiring the Department of Economic and Community Development to come up with a marketing strategy includes outreach to start-up businesses and entrepreneurs, a new social media photo competition highlighting Connecticut’s beauty, and a campaign highlighting successful businesses.

The bill, which awaits Senate action, also suggests DECD consider updating the state’s “Still Revolutionary” logo or design a new one with the help of a middle-school design competition.

Other suggestions include targeting former residents between ages 30-45 and improving print marketing in airport lounges.

Some Republicans opposed the bill, arguing lawmakers should simply cut taxes to attract business.