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Conference to help women develop success strategies

January 11, 2019

After 27 years in the oil and gas industry, Miara Shaw began working full time to help women improve their lives both professionally and personally.

On Saturday, Jan. 26, she will host “The Hope of Purpose Experience” at Microsoft Technology Center in Town & Country Village.

The conference and networking event will discuss not only how to set goals for the new year but form clear plans in areas like building a brand, growing a business and improving in relationships and health.

“January is just a natural space in which people [plan], and you find that there is a natural energy around fresh starts: ‘Going forward, I’m going to do it this year,’” Shaw said. “You know all the excitement of a new year, and what happens is all of the statistics show that without clear strategy and accountability partners, etc., about 80 percent don’t complete the goals that they set for the year.”

Shaw said writing down goals is not enough, that structure is required. With an example of someone who wants to lose 20 pounds, she said it is critical to ask detailed questions like when you want to lose it by, how you are going to do it and when you will see your health care provider to get a wellness check.

Accomplishing external goals requires hard internal work, Shaw said.

This is the fourth year Shaw has done the January conference, but until this year, it was called the Business and Leadership Conference.

The event will include a one-on-one interview with Brandice Daniel, CEO and founder of Harlem’s Fashion Row. After 14 years in her business, Daniel recently partnered with Nike and LeBron James to design his 16th signature shoe. She plans to share about ways to secure sponsorships and partnerships in business.

Looking back, Daniel attributes her success to “being relentless in the face of adversity, being willing to make cliff jumps and total reliance on my faith.”

Shaw said she chose Daniel as a guest because she appreciated her genuineness and she knew getting where Daniel is now had to take a lot of hope.

“I want them to see, you know, real women doing real work and how you do need hope for your purpose,” Shaw said.

Shaw’s husband will moderate a group of men on a panel as they discuss relationships from the male perspective. While the event is tailored for female entrepreneurs, Shaw said men are also welcome because anyone can learn from the principles that will be addressed.

Daniel has not been to Houston in more than 20 years and said she is excited about taking part in the conference.

“I love connecting over purpose with people and this event is all about purpose, so I expect that there will be lots of tears, laughs and genuine connection,” she said.

tracy.maness@hcnonline.com

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