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Melissa’s Clean Suite Fights Dirty Data in CRM Platforms

September 26, 2018

RANCHO SANTA MARGARITA, Calif., Sept. 26, 2018 (GLOBE NEWSWIRE) -- Melissa, a leading provider of global contact data quality and identity verification solutions, today announced its Clean Suite for CRM, comprehensive data quality tools and services that provide clean data for successful omnichannel marketing. Optimized for Salesforce, Clean Suite verifies, standardizes, corrects, and appends customer contact data records – fueling marketing efforts with information that protects resources and results.

Melissa’s Clean Suite is a full-featured toolset that verifies, corrects, and standardizes global names, addresses, phones and emails in real-time so only the freshest data enters your CRM. Tapping into Melissa’s extensive multi-sourced data, records are cleaned, updated, deduped, and enriched to add value across the spectrum of enterprise needs. For example, via real-time operations or batch processing, users can add business firmographic data, demographics, and geographic data to improve targeting, segmentation, and lead scoring. Capabilities such as autocomplete addresses further ensure correct data enters the system, while also reducing cart abandonment, increasing conversions, and improving fulfillment.

Clean Suite is Lightning ready, and supports standard and custom Salesforce objects. Users can access easy-to-build individualized interfaces and verify data within their own custom templates.

Melissa will be demonstrating Clean Suite tools and strategies at Dreamforce, Booth 121, at Moscone Center in San Francisco, September 25-28, 2018. Click here to gain more insight on Melissa’s Clean Suite or to access a free trial. To connect with members of Melissa’s Salesforce data quality team outside the Dreamforce event, visit www.melissa.com or call 1-800-MELISSA.

Salesforce, Lightning and others are among the trademarks of salesforce.com, inc.

About MelissaSince 1985, Melissa has specialized in global intelligence solutions to help organizations unlock accurate data for a more compelling customer view. More than 10,000 clients worldwide in arenas such as retail, education, healthcare, insurance, finance, and government, rely on Melissa for full spectrum data quality and ID verification software, including data matching, validation, and enhancement services to gain critical insight and drive meaningful customer relationships. For more information or free product trials, visit www.Melissa.com or call 1-800-MELISSA (635-4772).

Greg Brown Vice President, Marketing Jackie Zerbst Melissa MPowered Public Relations greg.brown@Melissa.com pr@mpoweredpr.com (800) 635-4772 x1130 (714) 998-3448

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