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Grand Seiko to Make Inaugural Exhibit Debut at Design Miami/

November 13, 2018

NEW YORK--(BUSINESS WIRE)--Nov 13, 2018--Grand Seiko Corporation of America today announced that for the first time ever, it will present its luxury watch brand Grand Seiko at Design Miami/, the global forum for design and premier venue for collecting, exhibiting, discussing and creating collectible design, from December 5 to 9, 2018, in Miami Beach, Florida. The exhibition will showcase an installation featuring Grand Seiko’s Spring Drive movement, the company’s unique and innovative mechanism characterized by high precision. Two Japanese artists have brought the revolutionary idea of Spring Drive to life in an installation that dramatizes “THE FLOW OF TIME”.

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THE FLOW OF TIME

As the embodiment of Japanese aesthetics and master artisanal techniques, Spring Drive is praised for its unique signature of the perfect glide motion second hand, reflecting the natural and continuous flow of time. Two Japanese artists have teamed up to express the essence of Spring Drive in an installation that invites guests to experience and explore the innovation that Spring Drive represents.

What Is Spring Drive?

Spring Drive is a technology unique to Grand Seiko that combines the power derived from a mainspring with the high accuracy of a quartz crystal, making it possible to deliver the one-second-a-day precision that no other mechanical watches can achieve. After over 20 years of development, Spring Drive was introduced in 1999 as a revolutionary mechanism characterized by ultimate energy efficiency and the smooth glide motion of the second hand. Since the first Grand Seiko Spring Drive model was released in 2004, the fusion of cutting-edge technology with Japanese master artisanal skills has received international acclaim.

CONTENT OF THE EXHIBITION

This installation is intended to show the world the view of Spring Drive, which encapsulates the flow and transience of time.

Approach to TIME. TAKT PROJECT

Returning to Design Miami/, TAKT Project was a 2017 Designer of the Future winner. The Approach to TIME Seven acrylic objects in different shapes are shown in the space, with parts of the Spring Drive watch movement inside. Looking into the objects, small twinkling parts and framed scenery are merged together, so viewers can feel the watch movement as it approaches the essence of time. Small lights in the transparent objects imply the existence of small electricity generated by the parts themselves in silence.

Kizamu / Nagareru Shingo Abe

The trail of the sun draws an arch in the sky; the history of timepieces began by “ticking” this natural arching “movement” which has always been continuous. Time has since transformed from what used to “flow” into something that “ticks.” In the pursuit for better performance, watches have come to demonstrate a higher-precision with the “ticking” of time.

The Spring Drive movement is incomparable with a second hand so unique with a smooth glide motion. The technology makes you feel the “flowing” of time, just like a falling raindrop, leaves falling to the ground and stars orbiting in the night sky.

This visual work visually showcases the contrast between the “ticking time” and “flowing time”.

EXHIBITION OVERVIEW Theme: THE FLOW OF TIME Period: Wednesday, December 5 - Sunday, December 9, 2018 Venue: Design Miami/ Address: Meridian Avenue & 19th Street, Miami Beach, USA Exhibition space: X14 Organizer: Grand Seiko Corporation of America General producer: Toshiki Kiriyama (TRUNK LTD.) Artists: TAKT PROJECT / and Shingo Abe

Featured at Milan Design Week, this exhibition secured a top spot in terms of brand reputation, not only from general visitors, but also from media and design professionals, Approach to TIME.

It was awarded the DSA Japan Space Design Award 2018 Gold Award and SDA Award (52nd Japan Sign Design Award) Silver Award.

ARTIST PROFILES

TAKT PROJECT (Design Studio)

Established in 2013, with Satoshi Yoshiizumi as representative, under the motto “DESIGN THINK + DO TANK,” the studio has undertaken various projects seeking to “create other possibilities” through design. It has conducted experimental independent research projects and presented the results at the Milan Design Week, DesignMiami/, Maison & Objet Paris, Hong Kong M+, and other home and international art museums and design events. It collaborates with various clients, taking a unique approach which maximizes the role of design in projects based on its research findings.

Shingo Abe (CG Director/Designer)

Born in 1981, Abe studied media arts at Tohoku University of Art and Design. After graduating, he joined the visual design studio WOW and was involved in advertising as a computer graphics designer, animator and director. Thereafter, he has collaborated with many artists not only in video but also in various media including spatial presentation using image projection, interactive works, and installations, as well as film direction for fashion shows and stage presentations.

ABOUT GRAND SEIKO

Born in 1960, Grand Seiko has long had a loyal following in Japan as a leading luxury watch. Launched internationally in 2010, Grand Seiko is now available worldwide. Grand Seiko is one of the very few fully integrated watchmakers in the world, with complete in-house capabilities in every area of watchmaking, from the development of component materials through design and manufacture to assembly and adjustment. Every Grand Seiko watch is assembled and adjusted by hand by highly skilled craftsmen and women in two dedicated studios in Japan. From the very start, Grand Seiko has concentrated on the pure essentials of watchmaking; every Grand Seiko watch offers the very highest levels of precision, legibility, durability and ease-of-use. With a simple purity of design, the highest level of hand craftsmanship in every detail and a strong Japanese aesthetic, all Grand Seiko watches have a special and unique beauty that is the brand’s distinctive hallmark. Winner of many awards, including a prize at the 2014 Grand Prix d’Horlogerie de Genève, Grand Seiko offers a wide range of designs incorporating exclusive mechanical, Spring Drive and quartz calibers.

Official website: www.grand-seiko.com/us-en/

About Design Miami/

Design Miami/ is the global forum for design. Each fair brings together the most influential collectors, gallerists, designers, curators, and critics from around the world in celebration of design culture and commerce. Occurring alongside the Art Basel fairs in Miami, Florida, each December and Basel, Switzerland, each June, Design Miami/ has become the premier venue for collecting, exhibiting, discussing, and creating collectible design.

Design Miami/ is more than a marketplace for design, where the world’s top galleries gather to present museum-quality exhibitions of twentieth and twenty-first century furniture, lighting, and objets d’art. Each show balances exclusive commercial opportunities with progressive cultural programming, creating exciting collaborations with designers and design institutions, panels and lectures with luminaries from the worlds of design, architecture, art, and fashion, and unique commissions from the world’s top emerging and established designers and architects.

By continuously expanding and enriching its program, Design Miami/ seeks to not only satisfy the demand for a high-end design fair, but also to broaden awareness of modern and contemporary design, fuel the market for collectible design, and provide an exciting yet accessible destination for collectors and enthusiasts alike.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181113005327/en/

CONTACT: Grand Seiko

Priscilla Ilarraza, 201-579-7931

pilarraza@seikousa.com

or

Ketchum

Danielle Dussault, 551-206-5818

Danielle.Dussault@Ketchum.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA NEW YORK

INDUSTRY KEYWORD: LUXURY RETAIL FASHION SPECIALTY OTHER RETAIL

SOURCE: Grand Seiko

Copyright Business Wire 2018.

PUB: 11/13/2018 09:00 AM/DISC: 11/13/2018 09:01 AM

http://www.businesswire.com/news/home/20181113005327/en

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