iAdvize: The Value of Online Conversations, Explained
LONDON--(BUSINESS WIRE)--Feb 21, 2019--The value of online conversations can now be demonstrated through a financial case study with a European retailer. iAdvize commissioned a™.Results show increased sales revenues and a boost in conversion rate from 4 to 13%.
The commissioned study conducted by Forrester Consulting on behalf of iAdvize analysed the total economic impact of online conversations with ibbü experts. ibbü is a service delivered by iAdvize that gives brands access to a community of experts in a specific area. They engage with visitors throughout the buyer journey, sharing authentic product advice and high-quality support. This way, consumers who need help get answers to their questions 24/7 via chat.
For the calculation of the total economic impact, Forrester was commissioned to write a financial case study with a fast-growing online retailer based in Europe. The global value estimated is based on 2018 results and predictions over the three years to come.
Forrester used three indicators to analyse the benefits:Forrester estimates
These increases can be explained by the reassurance and trustworthiness that ibbü experts offer as they have a high level of expertise but do not represent the brand. The Head of Customer Service of the analysed brand adds: “The nice thing about ibbü is that the experts are culturally close to our buyers which facilitates building a connection, creates trust, and improves the conversation.”
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CONTACT: Caroline Langer
Head of International Marketing
KEYWORD: UNITED KINGDOM EUROPE FRANCE GERMANY
INDUSTRY KEYWORD: TECHNOLOGY CONSUMER ELECTRONICS ONLINE RETAIL ELECTRONIC DESIGN AUTOMATION HARDWARE INTERNET NETWORKS SOFTWARE TELECOMMUNICATIONS TRANSPORT OTHER TRANSPORT RETAIL COMMUNICATIONS MARKETING OTHER RETAIL
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PUB: 02/21/2019 09:34 AM/DISC: 02/21/2019 09:34 AM