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Tanning Equipment Manufacturer To Drop Claims

January 27, 1988

WASHINGTON (AP) _ A major marketer of tanning devices has agreed stop claiming that its products do not pose a risk of skin damage, aging or skin cancer, the Federal Trade Commission announced Wednesday.

The Silver Group Inc., based in San Francisco, signed a consent order settling charges that it had made false and unsupported health claims for products such as tanning beds and overhead lamp systems.

The company’s products are marketed nationally, mainly under the name Silver Solarium, to individuals, tanning salons, health clubs and beauty parlors, the FTC said.

Ads for the products in national magazines included the claims that the products would provide tans with ″absolutely no harmful side effects associated with the sun.″

Other ads clained ″safer than the sun″ and ″absolutely, no burning, no drying and no sun damage,″ according to the FTC, which charged that the claims were false.

The commission charged that, in fact, the products cannot be used without the danger of harmful side effects, including skin cancer and premature aging.

Under terms of the consent agreement, for the next year all ads and promotional materials for the tanning products must include the statement:

″Notice - Read the mandatory FDA warning label found on every tanning machine for important information on potential eye injury, skin cancer, skin aging and photosensitive reactions.″

The San Francisco-based firm is a subsidiary of Silver Gruppen of Denmark.

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